No Logo
"What corporations fear most are consumers who ask questions. Naomi Klein offers us the arguments with which to take on the superbrands." Billy Bragg from the bookjacket.
Stats for nerds
11recommend
30mentions
30people
2008–2026years
37% recommend60% neutral3% critical
Mentions per year
What Hacker News says
- Read "No Logo" by Naomi Klein.
It basically explains this mechanism in great detail.
- Naomi Klein’s famous book No Logo* does a great job diving into the expansion of branding that happened around the 80s and into the 90s. As someone who’s lived in the post-branding world my whole life, it reads like an anthropological text about my culture from an outsider. It’s fascinating the kinds of things we take for granted.
* https://bookshop.org/p/books/no-logo-no-space-no-choice-no-j...
- By the early 90s, “cyberpunk” had largely become self parody, meaning that the counter culture was already rejecting cyberpunk as too mainstream. Search around for the Usenet reactions to Billy Idol’s album of the same name.
Or take a look at the opening sequence of Snow Crash, where the deliverator is clearly making fun of ubiquitous cyberpunk tropes. At the time it was considered a tombstone for cyberpunk, rather than some sort of positive signal milestone.
These are only two data points to demonstrate that the “counterculture” era had already expired in the US by the early 90s, as members of that counterculture felt that it had already stopped being counter to any part of American culture.
The claim that there is “not much Japanese counterculture” is too bizarre for me to wrap my head around. The more traditional a society is, the more “counter” any underground culture is —- by definition.
American counterculture hasn’t really properly existed outside of capitalist smother and capture since the early 90s either by the way. Give No Logo a read for more on that.
- > build your developer brand
Brands are bad. If you value brands, I recommend you read No Logo by Naomi Klein. It will (all right, may) help you adjust your value system. It certainly did for me.
- I know it's not trying to be a focused post, but this short rant is all over the place and not in a useful way.
Right at the end he talks about executions and blanket bans on advertising while recommending an anarcho-capitalist book for its analysis of the 'zookeeper problem'. Do I have to be a much more intimate fan of George Hotz to understand how this is not confused?
If you're concerned about the presence of a virtue-seeking consumerist class, read No Logo instead of someone who endorses praxeology.
- Great thank you. I am very interested in alternative ways to organize the global economy that are more equitable and fair so I appreciate the link.
I should also mention Naomi Klein's No Logo. https://www.youtube.com/watch?v=oeTgLKNb5R0
