
The Long-Awaited Update for Buildinga Thriving ConsultancyCompletely updated for today's busier-than-ever consultants, this classic guide covers the ins andouts for competing and winning in this ultracompetitive field. You'll find step-by-step advice on howto raise capital, attract clients, create a marketing plan, and grow your business into a $1 million-per-yearfirm, plus brand-new material on:Blogging and social networkingGlobal consultingDelegating laborProfiting in a troubled marketRetainer businessInternet marketingPraise for the previous editions of Million Dollar Consulting:"If you're interested in becoming a rich consultant, this book is a must read."Robert F. Mager, founder and president, Mager Associates, and member of the Training & Development Hall of Fame"Blast out of the per diem trap and into value billing."Jim Kennedy, founder, publisher, and editor, Consultants News"The advice on developing price structure alone is worth a hundred times the price of the book."William C. Byham, Ph.D., author of Zapp!"Must reading for those who are beginning a practice orseeking to upgrade an existing practice."Victor H. Vroom, John G. Searle Professor, School of Management, Yale University
That's what made the difference for me. I partnered with a marketing consultant and she added me to her services every time she got a new client.
The best book on this would be Million Dollar Consulting from Alan Weiss. Do your job well and then promote yourself to reading Trillion Dollar Coach ;))
Read: Million Dollar Consulting, by Alan Weiss.
Do: Build your visibility and credibility. Fish where the fish are. Where are your target buyers spending their time and getting their information? Find a way to publish there.
Figure out who are the best connected people in your network or vicinity and talk to them, let them know you're taking on projects and be clear in what kind of projects you can help with. Make it easy for them to refer you.
The biggest lesson (I think it was in that book) was that you're being hired as an expert on a topic. to be a Successful expert you must A) have an expert level of knowledge about the topic and B) LOOK LIKE you have an expert level of knowledge about the topic. Those are two separate, but essential things.
2. Go for 70-30 split of listening to talking.
3. Read Million Dollar Consulting by Alan Weiss
4. Make sure to read a lot in the early days, but don't expect to get more than two or three insights from any particular book (for example the insight in the Weiss book that has proven most useful was "Clients that are difficult in good times will be nightmares in bad times". That has been true in each and every case in 17 years in business)
5. By the time you're in front of someone (physically) your primary job is not to sell them on anything, but to de-risk your offering to them.
If you enjoyed Breaking the Time Barrier, you may also want to check the material put out by Alan Weiss. In my case, the real-world proposal examples he published years back (and pulled from his own solo practice) have easily been worth six figures to me. I believe I first ran across them in his book Million Dollar Consulting, but they are covered more specifically in two of his later proposal specific publications.
[1] https://alanweiss.com/ [2] https://alanweiss.com/store/books/
