
Stross follows Jobs career from the start of Apple Computer in the late 70s to the failing of NeXT Computer.
"Steve Jobs and the Next Big Thing"
Though it’s essentially a long hit piece. The author really had it out for Jobs.
In fact it’s a completely uncharitable book now that I think about it. Hopefully this new book will be a lot less biased.
It's a really interesting book because it was essentially saying that Steve Jobs was a terrible manager and NeXT was a disaster. I don't think it was wrong either. NeXT was a disaster for its investors.
The lessons I take from that story are: You can do a hundred things wrong and one thing right and the one thing may save you. Most everything NeXT did failed but they created OSX. No one is a perfect genius, everybody makes mistakes, and the most effective people learn from their setbacks.
Younger readers will find out that modern Apple attitude is quite similar to the early years of the Macintosh being sold to universities.
The be nice and think different phase was only during the time they were about to close doors.