
The Sublime Object of Ideology is a 1989 book by the Slovenian philosopher and cultural theorist Slavoj Žižek. It is widely considered his masterpiece ¹. In this book, Žižek thematizes the Kantian notion of the sublime in order to liken ideology to the experience of something that is absolutely vast and powerful beyond all perception and objective intelligibility ¹. He also provides an analysis of "How did Marx Invent the Symptom?", in which he compares the ways in which the notion of symptom runs through the work of philosopher Karl Marx and Sigmund Freud, the founder of psychoanalysis ¹. Would you like more information on this topic? Source: Conversation with Bing, 5/9/2023 (1) The Sublime Object of Ideology - Wikipedia. (2) The Sublime Object of Ideology by Slavoj Žižek | Goodreads. (3) The Sublime Object of Ideology by Slavoj Zizek - ResearchGate. (4) The Sublime Object of Ideology (Essential Zizek) (The... - Amazon.
I think you may have fallen victim to a common misconception of how ideology actually functions.
The most affected by ideology aren't the ones consciously committing to a cause. Ideology is strongest precisely when you think you're outside of it - when your ideological commitments have become so normalized that they are completely invisible to you.
There is no such thing as being unideological, whatever you perceive as such is just a reflection of your own ideology.
If you'd like to delve deeper into the theory of ideology and how it functions, I'd recommend the works of philosophy legend and ideology expert Slavoj Zizek.
There's his seminal work, The Sublime Object of Ideology, which goes into this at depth, but is a very dry and academic read. If you'd like something a bit more digestible, I would recommend the movie The Pervert's Guide to Ideology, which uses a more pop-sci approach of dissecting popular movies to demonstrate their ideological function.
https://www.youtube.com/watch?v=pIwMIrj5Ulo
>I already am eating from the trashcan all the time. The name of this trashcan is ideology. The material force of ideology - makes me not see what I'm effectively eating. It's not only our reality which enslaves us. The tragedy of our predicament - when we are within ideology, is that - when we think that we escape it into our dreams - at that point we are within ideology.
In other words, what you think of as moderate and not ideological is a result of your ideology itself.
For a more thorough, very academic examination of ideology, I can recommend the book The Sublime Object of Ideology.
When he engages the public, or whatever you find on youtube which is what I suspect you've seen of him based on your impression, he does indeed joke around a lot. But this has to do with his inherent distaste for 'preaching'. He's no fan of climbing on a pedestal and pretending to speak from a position of authority, he's said himself he's always considered that authoritarian.