Growing Up Digital
This ground-breaking book not only introduced the phrase 'the Net Generation" to our language, but brilliantly defined why the future will be ruled by Net Culture. Tapscott clearly illustrates all the ways in which the Net Generation will influence the future. His positioning of this group helped inspire many leading companies including Hewlett-Packard to rethink their business strategies. Like H-P, any company that wants to succeed will have to reach the Net Generation now - and this is the book that explains who they are and how they're reshaping the way the world works, plays, learns, and does business.
Stats for nerds
0recommend
2mentions
2people
2020–2026years
50% neutral50% critical
Mentions per year
What Hacker News says
- When a professor at Rice walked us through Don Tapscott's book Growing up Digital in 2001, we had such an optimistic view of the future. Don highlighted how with broadcast media in the 20th century, the viewer had little choice on what to watch. Now that the internet was available to the masses, he explained how much new generations would benefit from what he called interactive media which enabled someone to explore and learn anything of interest instead of being forced to consume whatever was being fed through the television. When we'd say there was "nothing on" we felt bored, and maybe we did endure some manipulation by commercials, but I agree that contemporary social media is far worse. In the 20th century, boredom from channel surfing at least encouraged some to get off the couch and go read a book or shoot some hoops or play a board game with friends. Allow me the stereotype (exaggeration?) for a moment to note that we had the ultimate nerdy kid who wanted to be cool, and all he could think of with gazillions of dollars at his disposal was to make a thing that turned everyone into anti-social nerds by staying glued to their screens instead of interacting IRL with fellow humans. Who would have accepted that fictional plot as believable?
- Books like "Growing Up Digital" by Don Tapscott (that introduced the term "Digital Natives" IIRC) were very influential.
Disclaimer: I own a copy from the office, but I never more than skimmed it. Like most business books, it's a couple pages' worth of insights diluted with anecdotes into a 300+ plus doorstop.
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