
The most widely used textbook of its kind for courses in advanced composition and writing, Classical Rhetoric for the Modern Student discusses the three vital components of classical rhetoric - argument, arrangement, and style - bringing these elements to life and demonstrating their effective application in yesterday's and today's writing. Presenting its subject in five parts, the text provides grounding in the elements and applications of classical rhetoric; the strategies and tactics of argumentation; the effective presentation and organization of discourses; the development of power, grace, and felicity in expression; and the history of rhetorical principles. Numerous examples of classic and contemporary rhetoric, from paragraphs to complete essays, appear throughout the book, many followed by detailed analyses.
It's quite dense, not a passive read.
[0] https://www.amazon.com.au/Classical-Rhetoric-Modern-Student-...
Concerning rhetoric, classical resources are vast, ranging from works by Aristotle to Cicero to many others. An excellent modern resource is Edward P.J. Corbett, Classical Rhetoric for the Modern Student (Oxford University Press 1965) (this work was updated later by editors who sought to make it "relevant" for the 1970s, and much diminished as a result - get the earlier edition through Abebooks if possible).
It's like the vast majority of experiments on the subject ends up with "and then they proceeded to use their intuition and who they like more to make their decision".
Also, I think it was "Classical Rhetoric for the Modern Student" that also said that logical arguments are the weakest kind of rhetorical arguments since basically anything else is more likely to convince people.