
Social upheaval in early twentieth-century Europe is the historical setting for this seminal study by the Spanish philosopher Jos?Ortega y Gasset of the "mass man"?he phenomenon of mass culture that more than any other factor stamps the character of modern life. Continuously in print since 1932, Ortega's analysis of Western culture as sinking to its lowest common denomenator and drifting toward chaos brought its author international fame and has remained one of the most influential books of our time.
Edit: Not quite 100 years but will leave it here for posterity
Here is where I overlap with you. I've watched the documentary version of manufacturing consent but not read the book. (Don't tell anyone.) I watched The Century of the Self and Hypernormalisation plus a couple of others by Curtis. McLuhan is on my radar but I've never done a deep dive though of course I'm aware of him. I've read The Master Switch by Wu but not Attention Merchants, this man obviously is someone to keep an eye on.
So that leaves McChesney and Toffler. They are now on my radar, thank you. Under general media scholars you mention: H.L. Mencken, I.F. Stone, and perhaps Walter Lippmann and John Dewey. I thought Mencken a critic, Dewey a pragmatist–Rorty rates Dewey very highly, Lippmann I seem to recall to coming across…, Stone, don't think so. Interesting list.
And if I may be so bold. Have you considered The Revolt of the Masses by Ortega y Gasset? A prescient work. Somewhat more obscure is The Reality of the Mass Media by Niklas Luhmann, Curtis mentions nearly every cyberneticist and cybernetic theorist bar Luhmann, probably for good reason come to think of it. New media theorists: Walter Benjamin obviously for his The Work of Art in the Age of Mechanical Reproduction (but maybe others?), The Language of New Media by Lev Manovich, and finally anything by Wendy Hui Kyong Chun (Wendy Chun).
I gather that media-philosophie is an actual research programme in German-land whereas here we'd call it media studies or communication studies or new media studies and it's looked down upon to the same extent as cultural studies programmes are or courses on semiotics. I'd like to see media-philosophy (what you use to communicate your message) become an actual branch of philosophy like aesthetics/rhetoric (how you communicate your message).
It's been stimulating, ciao!
"Science et Méthode" (Henri Poincaré, 1908)
"The Conquest of Happiness" (Bertrand Russell, 1930)
"The Revolt of the Masses" (José Ortega y Gasset, 1930)
"Brave New World" (Aldous Huxley, 1932)
"Reason" (Isaac Asimov, 1941, short story)
"Animal Farm" (George Orwell, 1945)
"Nineteen Eighty-Four" (George Orwell, 1949)
"Starship Troopers" (Robert A. Heinlein, 1959)
"The Gods Themselves" (Isaac Asimov, 1972)
"Time Enough for Love" (Robert A. Heinlein, 1973)