
> Deep Work https://www.amazon.com/Deep-Work-Focused-Success-Distracted/...
> Can't Hurt Me https://www.amazon.com/Cant-Hurt-Me-Master-Clean/dp/15445078...
> Talking to Humans https://www.amazon.com/Talking-Humans-Success-understanding-...
> Rich Dad Poor Dad https://www.amazon.com/Rich-Dad-Poor-Teach-Middle/dp/1612680...
> 4 Hour Workweek https://www.amazon.com/4-Hour-Workweek-Escape-Live-Anywhere/...
> Steve Jobs https://www.amazon.com/Steve-Jobs-Walter-Isaacson/dp/1451648...
> The Design of everyday things https://www.amazon.com/Design-Everyday-Things-Revised-Expand...
> Siddhartha: A Novel https://www.amazon.com/Siddhartha-Novel-Hermann-Hesse/dp/055...
> The Four Agreements https://www.amazon.com/Four-Agreements-Practical-Personal-Fr...
> Rework https://www.amazon.com/Rework-Jason-Fried/dp/0307463745?dchi...
You get far too many founders looking for the most intense problem when that is just one facet of a problem. Christmas songs are a problem, painful, intense, etc. But it's only once a year, which would mean not very active users.
As well as the Mom Test, off-the-top of my head, check out
1. Talking To Humans https://www.talkingtohumans.com/
2. Testing With Humans https://testingwithhumans.com/, both by Giff Constable.
There are some medical pain evaluation papers that I found highly informative, but I would need to go through my notes as I can't recollect them.
And if anybody is interested, I have a free tool you can download, that will aid you to assess your idea by breaking it apart into its elemental composition and looking deeper into the problem, the audience, and the market.
It's at MVP v2, so long way to go yet, and it is only for MS Access, so PC only: https://startizer.com/
- Inspired
- The Product Manager's Desk Reference
- The Lean Startup
- Agile Product Management with Scrum
Targeted at interview preparation, but good for breadth:
- Decode & Conquer
- Cracking the PM interview
Other good books for PMs:
- Talking to Humans
- Hooked
- The Design of Everyday Things
- Zero to One
- Traction
Norwegian Wood - Haruki Murakami (I love Murakami’s novels, recommend starting with Hard Boiled Wonderland though)
Hear the Wind Sing and Pinball - Haruki Murakami
The Maltese Falcon - Dashiell Hammet (Surprising just how much San Francisco is in it)
The Postman Always Rings Twice - James Cain
Seveneves - Neal Stephenson (recommended)
Pattern Recognition - William Gibson
The Sun Also Rises - Hemingway (recommended, refreshing language)
Non-fiction:
Running Lean - Ash Muraya
Lean Customer Development - Alvarez
Talking to Humans - Giff Constable
Hooked - Nir Eyal (probably not need the book to get the thesis)
Sprint - Jake Knapp
Juno Beach - Mark Zuehlke
Anti-Education - Nietzsche
