The lifeblood of your business is a constant flow of new accounts...no matter how much repeat business you get from loyal customers. Packed with tested strategies and anecdotes, New Sales. Simplified. offers a proven formula for prospecting, developing, and closing deals. With refreshing honesty and some much-needed humor, sales expert Mike Weinberg examines the critical mistakes made by most salespeople and executives, then provides tips to help you achieve the opposite results. In New Sales. Simplified., you will learn how to: Identify a strategic list of genuine prospects Draft a compelling, customer focused “sales story” Perfect the proactive telephone call to get face to face with more prospects Use email, voicemail, and social media to your advantage Prepare for and structure a winning sales call Make time in your calendar for business development activities New Sales. Simplified. is about overcoming and even preventing buyers’ anti salesperson reflex by establishing trust. This book will help you choose the right targets and build a winning plan to pursue them. Named by Hubpot as a Top 20 Sales Book of All Time, this easy-to-follow guide will remove the mystery surrounding prospecting and have you ramping up for new business.
Chapter 14: planning and executing the attack, is brilliant!
Feel free to DM, if you want to compare notes
The book New Sales: Simplified by Mike Weinberg is a decent intro to sales that you would probably get a lot out of. You can only learn sales by doing but this book will help you get your feet wet - there are a lot of absolutely awful sales books out there but this one is good. 45 calls in 3 months is very easily achievable, by the way, even just doing cold calls from LinkedIn.
I'd like to add one thing. It's not a direct response to the questions you asked but I hope it can help you once you figure out how to start making calls. I used to sell engineering software to heavy industry customers. I found out very quickly that if you called a customer on the phone (or were on Google Meet or whatever) and asked "anything wrong? anything I can help with?" they would tell you "oh no, everything's great here!". Go visit them in person though, and ask for a tour of their plant, and all of the sudden they're pointing to all sorts of things saying "oh yeah, that new 10 million dollar unit they just put in won't start, we can't figure out why!" and guess what, the software we sold could help them figure out how to start it. I work remote now and I love it, but for sales? Nothing beats meeting in person.
https://www.amazon.com/New-Sales-Simplified-Prospecting-Deve...
I read it in January and found it really helpful
- Miller Heiman is the Corporate America Gold Standard, now incorporating SPIN Selling > https://www.millerheimangroup.com/huthwaite/
- The Challenger Sale by CEB Group is strong, geared toward large enterprise, complex scenarios > https://www.hirevue.com/offer/sales-training-companies-corpo...
Challenger Sale - is based on the brilliant insights of Matt Dixon > https://www.youtube.com/watch?v=bSfE8zZUoMc
- Mike Weinberg is probably the most accessable and useful to a wide range of SMB companies, he's quite good! And his 'New Sales. Simplified' book is a Must Read > http://www.newsalescoach.com/services/