McMindfulness
"A lively and razor-sharp critique of mindfulness as it has been enthusiastically co-opted by corporations, public schools, and the US military. Mindfulness is now all the rage. From celebrity endorsements to monks, neuroscientists and meditation coaches rubbing shoulders with CEOs at the World Economic Forum in Davos, it is clear that mindfulness has gone mainstream. Some have even called it a revolution. But what if, instead of changing the world, mindfulness has become a banal form of capitalist spirituality that mindlessly avoids social and political transformation, reinforcing the neoliberal status quo? In McMindfulness, Ronald Purser debunks the so-called "mindfulness revolution," exposing how corporations, schools, governments and the military have co-opted it as technique for social control and self-pacification. A lively and razor-sharp critique, Purser busts the myths its salesmen rely on, challenging the narrative that stress is self-imposed and mindfulness is the cure-all. If we are to harness the truly revolutionary potential of mindfulness, we have to cast off its neoliberal shackles, liberating mindfulness for a collective awakening"
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- You might like this: https://www.amazon.co.uk/McMindfulness-Ronald-Purser/dp/1912...
- There's a book written by Ronald E Purser called "McMindfulness: How minfulness became the new capitalist spirituality" that tackles this very question.
Certainly very enlightening.
- my problem is that we are living in one of the most globally unequal times [1]. i just don’t know how relevant a hijacked practice is that misrepresents it’s origins.
the way ‘mindfulness research’ filters down today is a type of gaslighting. ‘McMindfulness’ (as Ron Purser calls it - he wrote a book with that same term) is often a vanity project by CEOs/executives/school boards in the west who have too much time on their hands. they impose it on their organizations and want to be patted on the back for their 'enlightened' solution. but it does nothing to improve the alienating material conditions most of the working class face, which is the root cause of their suffering.
“Mindfulness is said to be a $4bn industry. More than 60,000 books for sale on Amazon have a variant of “mindfulness” in their title, touting the benefits of Mindful Parenting, Mindful Eating, Mindful Teaching, Mindful Therapy, Mindful Leadership, Mindful Finance, a Mindful Nation, and Mindful Dog Owners, to name just a few. There is also The Mindfulness Colouring Book, part of a bestselling subgenre in itself. Besides books, there are workshops, online courses, glossy magazines, documentary films, smartphone apps, bells, cushions, bracelets, beauty products and other paraphernalia, as well as a lucrative and burgeoning conference circuit. Mindfulness programmes have made their way into schools, Wall Street and Silicon Valley corporations, law firms, and government agencies, including the US military.” [2]
and:
“What is the problem with people making money out of mindfulness?
I guess if you’re a devout capitalist there probably isn’t a problem. But the issue is that it’s a capitalist spirituality. It’s under the big umbrella of the ‘wellness industry’. What is troubling is how easily it has become accommodated within the mainstream marketplace – I think that should give us pause. Mindfulness is so market-friendly because it appeals to this highly individualistic, entrepreneurial ethos. It’s all about ‘me’ and self-improvement. It’s thriving in a culture of narcissism. The focus is firmly on delivering a more happy self. This is a real kind of social myopia: it squarely places the responsibility of being ‘happy’ within the individual themselves, rather than taking into account all the systemic, structural aspects of society that are causing the cultural malaise that has so many people flocking to the wellness industry for answers.”
Purser does offer a potential alternative:
“Is it possible to reclaim mindfulness from the marketplace?
Mindfulness has been hijacked by the neoliberal narrative, but I think it could be reclaimed by expanding its scope. From the very start, the Buddhist community, or sangha, was always going against the grain of the Hindu caste system in India. Buddhism was always countercultural. Mindfulness is now all about critique being turned inward, toward ourselves. We need to flip that critique back out, toward the systems and practices that are causing the problems in the first place. A collective form of mindfulness would not throw the baby out with the bathwater; it wouldn’t throw out self-care, would not disregard the therapeutic benefits of meditation — but it would expand the scope of its environment. We could sever its ties to the marketplace, to create a more collective practice that focuses on the alleviation of collective social suffering, rather than just that of the individual.”
[3]lastly though, i think it’s ironic that this article mentions a “classic study [that] had skilled golfers attempt to sink putts under different experimental conditions”. so you’re saying that in a stressed out society where people in the working class get no time for themselves to reflect, academic researchers in the west are going to do research on the golf playing propertied class to look for alternatives/solutions (no matter if those solutions are either 'mindfulness' or 'mindlessness' or whatever else)?
[1] https://mronline.org/2019/09/29/iphone-workers-today-are-25-...
[2] https://www.theguardian.com/lifeandstyle/2019/jun/14/the-min...
[3] https://www.huckmag.com/art-and-culture/books-art-and-cultur...
- Relevant: "McMindfulness: How Mindfulness Became the New Capitalist Spirituality" by Ronald Purser
''Provocatively illustrates how mindfulness has been hijacked by corporate interests, turned into an opiate of the masses, and how we can radically rethink the meaning of mindfulness in contemporary life.'' -- Dr. Steven Stanley, School of Social Sciences, Cardiff University
- There is an "adapted from his book (McMindfulness)" attribution at the bottom.
I think the problem is that the author thinks his opinions are facts,though.
