
An inside look at the transformative potential of the platform business model shares comprehensive explanations of how platforms use technology to match producers and consumers while unlocking hidden resources and creating new forms of value.
* Never Split the Difference. Don't even think about it - read it. The book is a life coaching chapter that everyone should learn.
* The Seventh Sense: Power, Fortune, and Survival in the Age of Networks. Everything is a network. From wars, to economy, to minorities, to terrorism. Understanding what truly lies behind the concept of "network" is just as well one of those life coaching chapters everyone should learn.
1. Michael Porter's Competitive Advantage [0] or Understanding Michael Porter [1]
2. One of the things that really applies well to tech businesses has been Platform Business Model. This book [2] is a good starting point
3. The Lean startup [3] and Hacking Growth [4] round up the tech books that I have benefited from.
3b. Warren Buffet's letters are a classic to learn about businesses and help when you are dealing with CXOs.
4. With these basics in place, I would recommend Stratecherry - the blog and Economist for keeping up with the current developments in the field.
Good luck!
[0] https://www.amazon.com.au/Competitive-Advantage-Creating-Sus...
[1] https://www.amazon.com.au/Understanding-Michael-Porter-Essen...
[2] https://www.amazon.com.au/Platform-Revolution-Networked-Tran...
[3] https://www.amazon.com.au/Lean-Startup-Innovation-Successful...
[4] https://www.amazon.com.au/Hacking-Growth-Fastest-Growing-Com...
FYI, I come from a similar background. Was a techie for 9+ years before switching to an MBA and can personally attest to the materials given above :)
“Now,” he says, “it’s exploding in their face.”
