
There's a reason hit songs offer such guilty pleasure--they're designed that way. Over the last two decades a new type of hit song has emerged, one that is almost inescapably catchy. Pop songs have always had a "hook," but today's songs bristle with them: a hook every seven seconds is the rule. The song machine explores what the new hits may be doing to our brains and listening habits, especially as music services use streaming data to gather music into new genres invented by algorithms based on listener behavior. Revelatory and original, this book will change the way you listen to music.
It doesn't mean that that kind of music isn't any good, but it's often entirely commercial from the very start which makes it hard for artists who had little if anything to do with the creation of those songs to care about "selling out".
(I'm also +1 on 12Tone. I haven't found a dud from him yet, unlike Rick Beato who sometimes is superficial as in the original link)
The theme: Hits can't be planned or predicted. It's a numbers game where you keep trying to make a large number of them and eventually something breaks through.
https://www.amazon.com/Song-Machine-Inside-Hit-Factory/dp/03...
https://www.nytimes.com/2015/10/18/books/review/the-song-mac...
