Growth Hacker Marketing
"A new generation of megabrands like Facebook, Dropbox, AirBnb, and Twitter haven't spent a dime on traditional marketing. No press releases, no TV commercials, no billboards. Instead they rely on a new strategy-growth hacking-to reach many more people despite modest marketing budgets. According to bestselling author Ryan Holiday, growth hackers have thrown out the old playbook and replaced it with tools that are testable, trackable, and scalable. They believe that products and businesses should be modified repeatedly until they're primed to generate explosive reactions. Holiday offers rules and examples for aspiring growth hackers, whether they work for tiny startups or Fortune 500 giants"
Stats for nerds
3recommend
5mentions
5people
2013–2015years
60% recommend40% neutral
Mentions per year
What Hacker News says
- Traction by Justin Mares, Gabriel Weinberg - would probably reread
Growth Hacker Marketing by Ryan Holiday
How to Fail at Almost Everything by Scott Adams - great read Scaling Up By Verne Harnish
Great By Choice by Jim Collins - love the whole series
The Ultimate Sales Machine by Chet Holmes - probably worth a reread
How to Win at the Sport of Business By Mark Cuban - good read
Elon Mush by Ashlee Vance - need I say more
The Hard Thing about Hard Things By Ben Horowitz
The Power of Habit by Charles Duhigg - probably need to deeply absorb this - a lot of good stuff
Copy This! By Paul Orfalea - another good "small business" entrepreneur book
The E-Myth Revisited By Michael Gerber - 2nd time read. Got more out of it this time.
The People's Tycoon (Ford) by Steven Watts - I love reading about businessmen from this age
Scrum by JJ Sutherland Jeff Sutherland - good read for development teams
- Read 'Growth Hacker Marketing'.
- Start with Ryan Holiday's book Growth Hacker marketing. Honestly it's an evolving art and to understand the various ins and outs, you need to get your hands dirty. Make a random general interest site. Play with SEO best practice. Build a social presence and throw a few bucks at facebook ads. etc.
- This isn't some bullshit ploy to collect emails or aything...
Ryan is speaking at an event I put on and I bought 500 of his latest book in return. If you don't know, he's the Director of Marketing for American Apparel and he is a WSJ Bestselling Author. Growth Hacker Marketing is the #1 Marketing Book on Amazon - http://amazon.com/Growth-Hacker-Marketing-Advertising-ebook/dp/B00BPDR3JM/ref=sr_1_1?ie=UTF8&qid=1378255664&sr=8-1&keywords=growth+hacker+marketing
To get your free copy go to http://livrada.com and enter in one of the pin #'s (starts with "L" - not the serial number) in this Google Doc
https://docs.google.com/spreadsheet/ccc?key=0Anb7jJjSg7jMdFJRWVB4MTM2ZnNDcTVzc2pzOVMzelE&usp=sharing
After you use a pin, just delete it off the spreadsheet.
It comes in Kindle, Nook or Google Play format. Enjoy the book!
- I disagree. Growth hacking is not tactics, it's a different way to think about marketing and it completely doesn't take away the focus on building a remarkable product. The book Growth Hacker Marketing: A Primer begins with the importance of PMF and marketing getting embedded in Product Development.
I do agree however that the '101 tactics to growthack' are mostly B.S. and take away from the way to think about it.
