
A landmark tour of the new science of "idea flow" outlines revolutionary insights into the mysteries of collective intelligence and social influence, explaining the virtually unlimited data sets of today's digital technologies and the considerable accuracy of information from social networks.
Physicality and proximity are incredibly important, ironically maybe more so in the world of 'knowledge work' than when it comes to physical activity. An incredible amount of knowledge work happens implicitly when people organize spontaneously without them even being aware. Alex Pentland wrote an interesting book on it called Social Physics where he tried to empirically measure how much more effective in-person exchange of information is.
We assimilate into ourselves different forms of structure from each, whether biological or semiotic. Each structure, biomolecules or language, equip us to model and navigate our environment, and persist a bit longer.
Life thrives when its cellular membranes (and bodily boundaries to an extent) are awash in structural microdiversity of friendly chemicals (aka nutrients). More access to structural microdiversity means more ability to navigate complex environments, more ability to choose from the surrounding otherness and decide what gets to cross inside your boundary and become tomorrow's you, tomorrows self.
Minds thrive similarly when immersed in diversity of thought and experience. (See Alex Pentland's Social Physics book) These things aren't as different as they might seem, if you cross your eyes and look at it abstractly like a universe might.
The universe doesn't really quibble between the information that my body "knows" through its structure, and the information my mind "knows" through language. Everything is made of information, and the structures of information that best prepare us for futures will persist :)
Blockhains do something similar/exactly that, don't they?
Other than routine labor like doing paperwork for the municipal office aside, in person companies are going to have an extreme edge, Musk is right on this point, it's also an explanation for the geographic concentration of say, the tech sector, people don't pay those horrendous SF rents for nothing.