
This title reveals the underlying story form of all great presentations that will not only create impact, but will move people to action.
Nancy Duarte's book Resonate covers this idea in detail.
One of the course textbooks was Resonate by Nancy Duarte, which offered a really interesting twist. The book talks about the classic "Hero's Journey" story template, but then flips it on its head: it suggests you consider your audience to be the people going on the journey, and it's your job to guide them through the different stages: the initial call to adventure, the trials along the way and the eventual return where they have been changed in some way (by their understanding of the topic you are talking about).
I thought that was really neat.
Same concepts, just much more in depth, with great examples.
Nancy is one of the genius' behind Duarte Designs[2] whose client list includes Steve Jobs and his infamous Apple presentations as well as Al Gore and his 'Inconvenient Truth' presentation.
1. http://www.amazon.com/Resonate-Present-Stories-Transform-Aud... 2. http://www.duarte.com/
