Scott Adams -- a trained hypnotist and a lifelong student of persuasion -- was one of the earliest public figures to predict Trump's win, doing so a week after Nate Silver put Trump's odds at 2 percent in his FiveThirtyEight.com blog. The mainstream media regarded Trump as a novelty and a sideshow. But Adams recognized in Trump a level of persuasion you only see once in a generation. Trump triggered massive cognitive dissonance and confirmation bias on both the left and the right. We're hardwired to respond to emotion, not reason. We might listen to 10 percent of a speech -- a hand gesture here, a phrase there -- and if the right buttons are pushed, we irrationally agree with the speaker and invent reasons to justify that decision after the fact. The point isn't whether Trump was right or wrong, good or bad. Win Bigly goes beyond politics to look at persuasion tools that can work in any setting -- the same ones Adams saw in Steve Jobs when he invested in Apple decades ago.
>Personally I’ll stick with a firm insistence that Covid presents serious risks, vaccines are safe and effective, and the inability to comprehend a scientific paper
This comes across as based on the assumption that people are rational and, when presented with evidence, will weight that evidence accordingly. Unfortunately, that's just not how humans evolved to extrapolate about reality. Anyone who's ever debated online knows that simply presenting information isn't an effective way to persuade somebody. We're emotional creatures more than we are rational ones. There's lots of research on this (my favorite domain for this subject is behavioral econonmics) but a quick, interesting and related read that touches on this topic is Scott Adams' Win Bigly.
To the OP's point, speaking in condescending tone, regardless of the 'rightness' of your point, isn't likely to persuade someone because it will illicit an even stronger emotional resistance.
Also, read up on this: https://www.ribbonfarm.com/the-gervais-principle/
In psych they call this confirmation bias. https://en.wikipedia.org/wiki/Confirmation_bias
Scott Adams wrote a fantastic book on the subject, in the context of Trump's election to the Presidency. https://www.amazon.com/Win-Bigly-Persuasion-World-Matter/dp/...
2: The Obesity Code, Dr Fung Probably the most eloquent and effective breakdown of how and why obesity comes to be and what to do about it. As a bonus, it’s really funny!
3:Not Alone, Craig Falconer I picked this up on a whim and enjoyed it more than any other work of fiction in the past year. It’s a first contact story that focuses on the media and politics.
4:Measure what matters, John Doer This book has transformed how my team runs. Anyone in any kind of management role should read this book.
5:Win Bigly, Scott Adams I’m going to be controversial with this one. It’s an interesting story that provides more practical tools for persuasion than any book I’ve ever read (and I’ve read every popular book on the topic). If you want to know how to apply influence read this book.
What is the controversy about 12 rules for life? I enjoyed the book, but it did not move me much. I found it a repetition of viewpoints in other books.
I worked in some very awful environments. My solution was historically to participate in what was going on and the ultimately become very upset and leave. Generally speaking, conflict is present everywhere but far worse in some environments and not possible to save.
You can either (a)attempt to clean the mess and make your new environment habitable or (b) keep your head down, ship your project and leave.
Your intent to do (a) is admirable and rare. If the culture has become toxic, attempting to survive is kind of like being a fish in a dirty fish tank. You can gasp for air and breathe your own poop in for some period of time but you are ultimately poisoning yourself by staying and the point of doing this isn’t clear.
The economy is currently at full employment. In this situation I would most advice getting out. You are never going to have an easier time finding a better paying job someplace else. Chances are we are headed into some sort of financial meltdown due to China, trade war, China retaliating against the United States tech sector, one or more countries leaving the Euro and the final deflation of our current bubble due to lack of interest rates.
If you don’t like where you are, it may become much harder to find a better job in the next year in which case - You get to breathe in your own poop for several years for no real gain to your own mental health.
If you are really sticking to it and mastering communication, psychology, politics and persuasion I recommend:
Crucial Conversations by Kerry Patterson
Never Split The Difference by Chris Voss
The Political Brain by Drew Weston
Influence by Robert Cialdini
Words That Work by Frank Luntz
Pre-Suasion by Robert Cialdini
Win Bigly by Scott Adams
Radical Honesty by Brad Blanton
I just bought this book but haven’t yet read it -
Radical Candor by Kim Scott
My recommendation to you is not to take the route of dishonesty, back stabbing, lying, deceit.
Do. Not. Participate.
Be the person who is ridiculously truthful. Draw clear barriers and IMMEDIATELY and POLITELY call out transgressions you see.
Awful behavior within the organization is like weeds growing in your yard. You must not tolerate a single weed. When you see someone doing or saying something (especially if they are being deceitful and you see through what they are doing), Call Them On It.
Nothing will suppress bullshit like pointing it out and making it clear that you see what is going on and would prefer it otherwise.
That is my lesson in my life. When I ultimately decided to be truthful it created this halo around me which melted all bullshit, zapped it like a bug zapper.
And don’t engage in shit talking other people.
Engaging in shitty behavior within a company is like farting in a submarine. There is no escape, no one is going anywhere, everyone is exposed to the toxic stink including you. There can be zero farting in the submarine before the culture can be fixed.
Godspeed.