Name: Jab, jab, jab, right hook
ISBN: 9780062273062

Jab, jab, jab, right hook

"When managers and marketers outline their social media strategies, they plan for the 'right hook'--their next sale or campaign that's going to knock out the competition. Even companies committed to jabbing--patiently engaging with customers to build the relationships crucial to successful social media campaigns--want to land the punch that will take down their opponent or their customer's resistance in one blow. Right hooks convert traffic to sales and easily show results. Except when they don't. Thanks to massive change and proliferation in social media platforms, the winning combination of jabs and right hooks is different now. Vaynerchuk shows that while communication is still key, context matters more than ever. It's not just about developing high-quality content, but developing high-quality content perfectly adapted to specific social media platforms and mobile devices--content tailor-made for Facebook, Instagram, Pinterest, Twitter, and Tumblr"

What Hacker News says

hi5eyesFeb 2020

> Here’s how it works: A creator can cultivate a large, free audience on horizontal social platforms or through an email list. He or she can then convert some of those users to patrons and subscribers. The creator can then leverage some of those buyers to higher-value purchases, such as extra content, exclusive access, or direct interaction with the creator.

having a couple blogs/influencer pages with 20k+ followers are actually most useful (IMO) when starting new brands on new platforms and slowly monetizing (ala gary v's Jab, Jab, Jab, Right Hook as corny as he is it works)

> As the Passion Economy grows, more people are monetizing what they love

it's simply fun growing a brand/discovering new communities/creating one/watching the engagement and metrics

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chrisdmacraeJul 2017

Hooked and Jab, Jab, Jab Right Hook are such great books. Really recommend everyone at least reads these.

Also recommend you read The Age of Persuasion by Terry O'reilly. This book gives you a 100ft view of marketing, and makes the reality of marketing much more obvious and much less sinister.

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pbamotraJul 2017

Elon Musk: Tesla, SpaceX, and the Quest for a Fantastic Future -- Ashlee Vance (ISBN: 978-0062301239)

Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World -- Gary Vaynerchuk (ISBN: 978-0062273062)

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wjMar 2017

I miss Wine Library TV.

I thought Crush It was a good book for when it was released but didn't enjoy Jab, Jab, Jab, Right Hook as much. That felt like a couple of pages of content that was forced into book form.

I would recommend Getting Real by 37 Signals over either of those books though.

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