
author Donald A. Norman presents a revealing examination of smart technology, from smooth-talking GPS units to cantankerous refrigerators. Exploring the links between design and human psychology, he offers a consumer-oriented theory of natural human-machine interaction that can be put into practice by the engineers and industrial designers of tomorrow's thinking machines. A fascinating look at the perils and promise of the intelligent objects of the future, The Design of Future Things is a must-read for anyone interested in the dawn of a new era in technology.
DN: "It sped up when we left the freeway instead of slowing down on the exit, that was dangerous. Why did that happen?"
ENG: "Car saw it was on a straightaway. We'll add a rule to handle that."
DN: "So you have to add rules for every possible situation? Doesn't that mean that the car is always at risk for what it doesn't know about yet?"
ENG: "That's Not-A-Problem. We will classify everything."
Don Normal talks about this in his book "The Design of Future Things": http://www.jnd.org/dn.mss/the_design_of_future_1.html
Good in room by Stephanie Palmer About giving good presentations and pitches
The design of future things by Donald Norman Many of you have probably read or heard about his previous book, 'design of everyday things'
A class with Drucker by William Cohen Lessons learned by a former student of the renowned business/management professor Peter Drucker