
"...A unique mix of autobiography, business history and travel book. It traces Tony and Maureen Wheeler's personal story as well as the often bumpy evolution of their travel guide business..."--Cover p. 4.
Unlikely Destinations aka Once While Travelling aka The Lonely Planet Story (no, I don't know why it has three different names/editions...)
https://www.amazon.com/Unlikely-Destinations-Lonely-Planet-S... (not a referral link)
Disclaimer: I used to work for LP back in the day, and had the pleasure of meeting Tony & Maureen on several occasions.
