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    Cover of Hard landing

    Hard landing

    Thomas Petzinger · 1995

    Flying is An Act of conquest, of defeating the most basic and powerful forces of nature. It unites the violent rage and brute power of jet engines with the infinitesimal tolerances of the cockpit. Airlines take their measurements from the ton to the milligram, from the mile to the millimeter, endowing any careless move - an engine setting, a flap position, a training failure - with the power to wipe out hundreds of lives. Hard Landing is about the men who try to earn a profit from this tightrope act. Because running an airline demands a single strategic vision, lest the delicate choreography of planes, people, timetables, and money falter, the airline business both attracts and promotes executives obsessed with control. These are industry chieftains who flourish at the center of all decision making, who love risk, who crave victory, and who are ruthlessly averse to defeat.

    Electronics & Hardware
    Open LibraryAmazon
    Stats for nerds
    6recommend
    8mentions
    6people
    2013–2026years
    75% recommend25% neutral

    Mentions per year

    20132015201720192021202320252026

    What Hacker News says

    1. matthewhullMay 2026
      I don't know if if it's still there, but there used to be a really huge display of memorabilia and photos in their pilot training center along their first floor hallway that went on forever with photos spanning their history: from crewmembers dressed up in toga at company parties to NASA astronauts that became pilots, some of it really throwing back to their old school wild west culture.

      Highly recommend reading Hard Landing by Thomas Petzinger for a little more background on SWA rough and tumble startup story with Herb K.

      thread
    2. neilfrndesMay 2026
      Tangential. If you're interested in the history of airlines and the intense power struggles, I highly recommend the book Hard Landing: The Epic Contest for Power and Profits That Plunged the Airlines Into Chaos by Thomas Petzinger Jr.
      thread
    3. peterkshultzMar 2019
      Highly recommend "Hard Landing" by Thomas Petzinger Jr. if you're interested in this sort of subject.

      Unit economics for commercial aviation have changed substantially since the industry's inception.

      thread
    4. InTheArenaOct 2018
      Your response is absolutely politics. You don't debate any of the factual information presented - but simply cast doubt due to a difference of politics and ideology.

      Your assertion by pointing to a article from The Nation (the oldest progressive journal in the US, as they proudly quote) just emphasis your partisan take.

      Regardless, In this case - the article is correct, as facts are simply facts, and not partisan. Adjusted for inflation, travel costs roughly half of what it did at the time of deregulation. Since hearing facts from people you disagree seems to offend, I would suggest a separate source on the path of deregulation, the instability it brought, but then the ultimate success - check out Hard Landing by Thomas Petzinger.

      thread
    5. dansoSep 2015
      If you enjoy reading about the history of airlines, I highly recommend Thomas Petzinger's "Hard Landing"...a good chunk of the book is devoted to the airlines' brutal fight over computer systems...reading it is a great look into how something so seemingly mundane as arranging ticket reservations was so revolutionary in changing the business...and how so fundamentally even primitive computers impact our lives:

      https://books.google.com/books?id=GF5GZaTd8qsC&lpg=PA62&ots=...

      Here's an excerpt regarding the state of the industry before computers:

      > An airline seat is like fresh food—a grapefruit, say—in that it spoils after so much time on the shelf. Every empty seat taking off on every flight is a spoiled grapefruit and exactly as valueless. Both required time, effort, and money to create, and both came to a wasteful, meaningless end. And on an exceedingly large number of flights, the sale of one last seat, according to the First Rule of Airline Economics, could easily decide whether the plane flew the entire distance in the red or the black. As the builder of American Airlines, C. R. Smith had agonized continually over the problem of matching passengers with seats before the latter perished upon departure. The trick was to balance reservations against inventory, a far greater task than it might seem. At first, in the early 1930s, a single ledger had passed from hand to hand as agents in a central office recorded reservations and erased those that were canceled.

      > With the advent of the DC-3, as the fleets and schedules of the airlines swelled and as the seating capacity of each plane increased, a single book became impractical, so multiple books were maintained. These had to be reconciled frequently—a massively time-consuming process—and even so, each book was inherently out-of-date at all times. Books gave way to chalk and slate boards and eventually to electric light boards. More and more agents were crammed into the reservations offices, with the line of sight to the blackboard limited by the space between structural support columns—22 feet in most buildings of the time. Some agents peered through opera glasses. Teletypes clattered. Clerks known as “card boys” scurried from desk to desk, eventually to be replaced by mechanical conveyors. One blackboard gave rise to multiple blackboards, which quickly encountered the same problems that multiple ledgers had caused.

      > A science called “reservations theory” was born to cope with the exponentially worsening challenge, but to little avail; as with so much else in the airline business, there was no economy of scale in handling reservations. The more the airlines grew, the less efficient they became. The need to coordinate reservations among multiple cities—indeed, among multiple airlines—added still another dimension of complexity. For most of their history the airlines had been scheduled like railroads: numerous stops along a single line, with passengers boarding and disembarking at each stop, sometimes to board a second flight on a different airline flying in a roughly perpendicular direction. Confirming the itinerary for a single passenger traveling on two connecting airlines required no fewer than 20 separate communications, making the airlines, even in the 1940s, among the world’s biggest users of leased telephone lines. But what if the entire process could be automated?

      Petzinger Jr., Thomas (2010-12-01). Hard Landing: The Epic Contest for Power and Profits That Plunged the Airlines into Chaos (Kindle Locations 1270-1275). Crown Publishing Group. Kindle Edition.

      thread
    6. eddmcApr 2013
      A really interesting book I read about this is Hard Landing by Thomas Petzinger Jr. This contains more than just a history of Sabre. I read it more because I work in the travel industry ;-)

      http://www.amazon.com/Hard-Landing-Contest-Profits-Airlines/...

      thread

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