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What Hacker News says
- "Grouped: How small groups of friends are the key to influence on the social web (Voices That Matter)" by Paul Adams.
I think this is an amazing book for entrepreneurs.
- Parts of this post are premised the "influencer" marketing model, but there is at least some research indicating that it might not be as powerful as generally assumed. For example:
* http://misc.si.umich.edu/media/papers/wsdm333w-bakshy.pdf
* http://www.digitaltonto.com/wp-content/uploads/WattsandDoddi...
"Grouped: How small groups of friends are the key to influence on the social web," the book by Paul Adams @ Facebook (http://www.amazon.com/Grouped-groups-friends-influence-socia...), talks a bit about this.
Anecdotally, I've also seen quite a bit of evidence first hand that suggests the impact of influencers is not clear-cut.
