
For example, someone's stated goal may be to build an amazing startup or open source project. But they constantly find themselves going to founder meetups and conventions, staying up very late and drinking a lot. They may also find themselves posting a lot on social media instead of working on building their thing. I would claim that this person has a hidden goal of seeking attention and fame. They likely would never tell themselves this and this is why self honesty is important. Once you are able to bring these hidden goals to the foreground it's actually easy to manage them. Wanting to be famous and get attention is a pretty ridiculous / base desire.
Also, people don’t realize that startups aren’t one single event. There’s a million events and each one has its own luck. For example, you make a piece of content marketing there’s luck in whether it performs well, but that luck can be managed and the risk spread across many events by doing lots of small pieces of content marketing.
I also wrote a blog post about how a popular psychology book oriented towards poker pros (The Mental Game of Poker) can be easily reframed for entrepreneurs:
https://writing.billprin.com/p/the-mental-game-of-entreprene...
With all that said, it’s highly ironic you picked Moneymaker as your example poker pro, since he’s famous in the poker world for being a very bad amateur player who got extremely lucky at the perfect time . It’s a bit like talking about the importance of hard work and deep technology skills for founders, and using Adam Neumann and WeWork as your example of that.
