
Discusses how the concept of common sense is inadequate in an increasingly complex world and draws on multiple disciplines to offer insight into the sources of such topics as popularity, economics, and self-deception.
Imagine every time when people infer seemingly-obvious extrapolations from data. This book addresses that phenomenon to make you more self-conscious about the limitations of data and the constant need for more research.
Unfortunately, I fact checked him. He's an entertainment writer at best, an intentional distributor of misinformation packaged as research at worst.
Examples:
Blink featured John Gottman's research into relationships. He could predict relationship outcomes with 91% accuracy. Unfortunately he never split out a test dataset and the model was overfit; real world accuracy is no better than existing techniques. This was known at publish time.
Tipping Point drove companies to seek out Mavens and Connectors, only to find that they don't really exist. https://en.wikipedia.org/wiki/The_Tipping_Point#Scientific
For an actual evidence-based review of many Malcolm concepts, I recommend "Everything Is Obvious: Once You Know the Answer".
Your piece reminded me very much of both.
