
Music journalist Mason, a former pirate radio and club DJ in London, explores how open source culture is changing the distribution and control of information and harnessing the old system of punk capitalism to new market conditions governing society. According to Mason, this movement's creators operate according to piratical tactics and are changing the very nature of our economy. He charts the rise of the ideas and social experiments behind these latter-day pirates, citing the work of academics, historians and innovators across a multitude of fields. He also explores contributions by visionaries like Andy Warhol, 50 Cent and Dr. Yuref Hamied, who was called a pirate and a thief after producing anti-HIV drugs for Third World countries that cost as little as $1 a day to produce. Pirates, Mason states, sail uncharted waters where traditional rules don't apply. As a result, they offer great ways to service the public's best interests. According to Mason, how people, corporations and governments react to these changes is one of the most important economic and cultural questions of the 21st century. Well-written, entertaining and highly original, Mason offers a fascinating view of the revolutionary forces shaping the world as we know it.
If you like reading about this subject you should also try two earlier books "Darknet: Hollywood's War Against the Digital Generation" by J D Lasica and "The Pirate's Dilemma: How Youth Culture Is Reinventing Capitalism" by Matt Mason. Both cover similar subject matter in depth.
[0] http://www.amazon.com/Pirates-Dilemma-Culture-Reinventing-Ca...
Though I will say that this list is missing a few good books:
22 Immutable Laws of Marketing
48 Laws of Power
Antifragile
The Fish That Ate the Whale
Wikinomics
Contagious
The Pirate's Dilemma
and I think PG's book of essays is worth reading for any founder as well
I recommend reading "The Pirate's Dilemma" which is available from $0.00 upwards at http://thepiratesdilemma.com/download-the-book
Edit: The difference between the high fashion brand and the low price retailer clothes are quality, perceived quality, recognition/brand, legitimacy and cost. Which is more or less the same difference as between a pirated copy and an original one.