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    Cover of The Elements of Graphic Design

    The Elements of Graphic Design

    Alex W. White, Alex White · 2002

    "This very popular design book has been wholly revised and expanded to feature a new dimension of inspiring and counterintuitive ideas to thinking about graphic design relationships. The Elements of Graphic Design, Second Edition is now in full color in a larger, 8 x 10-inch trim size, and contains 40 percent more content and over 750 images to enhance and better clarify the concepts in this thought-provoking resource. The second edition also includes a new section on Web design; new discussions of modularity, framing, motion and time, rules of randomness, and numerous quotes supported by images and biographies. This pioneering work provides designers, art directors, and students--regardless of experience--with a unique approach to successful design. Veteran designer and educator Alex. W. White has assembled a wealth of information and examples in his exploration of what makes visual design stunning and easy to read. Readers will discover White's four elements of graphic design, including how to: define and reveal dominant images, words, and concepts; use scale, color, and position to guide the viewer through levels of importance; employ white space as a significant component of design and not merely as background; and use display and text type for maximum comprehension and value to the reader. Offering a new way to think about and use the four design elements, this book is certain to inspire better design"

    Design & UXArts, Games & Media
    Open LibraryAmazon
    Stats for nerds
    1recommend
    2mentions
    2people
    2011–2016years
    50% recommend50% neutral

    Mentions per year

    201120122013201420152016

    What Hacker News says

    1. 50CNTJan 2016
      This stuff belongs in the domain of graphical design. Rule of thumb is to provide padding towards the edges around text, a little more to the sides than to the top, eg. [padding: 1em 2em;] depending on the font used because of inherent vertical padding in writing. If the text hugs the container, it seems cramped, and we get distracted by the lines of the bounding container.

      I recommend giving "The Elements of Graphic Design" by Alex W. White a read, where he talks about issues of space and typography and why certain conventions exist. CSS is after all a way to express graphical design relations in code, which isn't very useful if one is unaware of the principles driving clear and useful design.

      thread
    2. arkitaipMay 2011
      IMHO you first need to understand design, its various sub fields (i.e. typography, colors, layout), user experience design/interaction design/usability, and finally how all of this applies to the web. You can learn the basics by reading books but the only way to truly understand and master is by study this things in the world and by practicing them. Start thinking about design, analyze it in your daily life, do your own makeovers of sites you use, design a blog theme, etc, etc.

      As for web typography, you want to check of the latest generation of font embedding because that's where the real magic's at. The most known web font solutions are: CSS3 (font-face), typeface.js, cufon, flir, sifr, Google Font API, Typekit.

      Here's a list of quality books on design and typography:

          A History of Graphic Design
          Before & After Page Design
          Designing Brand Identity
          Emotional Design: Why We Love (or Hate) Everyday Things
          Graphic Design Solutions
          How Designers Think
          Information Dashboard Design: The Effective Visual Communication of Data
          Making and Breaking the Grid: A Graphic Design Layout Workshop 
          The Complete Manual of Typography
          The Designer's Guide to Color Combinations
          The Elements of Graphic Design: Space, Unity, Page Architecture, and Type
          The Elements of Typographic Style
          The New Typography
          The Visual Display of Quantitative Information
          Thinking with Type: A Primer for Designers
          Typography Workbook: A Real-World Guide to Using Type in Graphic Design 
      	
      Books on web design:

          About Face 3: The Essentials of Interaction Design
          Ambient Findability: What We Find Changes Who We Become  
          Bulletproof Web Design
          Cascading Style Sheets: The Definitive Guide
          Designing Web Usability
          Designing With Web Standards
          Designing the Obvious: A Common Sense Approach to Web Application Design
          Designing the User Interface: Strategies for Effective Human-Computer Interaction
          Don't Make Me Think: A Common Sense Approach to Web Usability
          Homepage Usability: 50 Websites Deconstructed
          Information Architecture for the World Wide Web: Designing Large-Scale Web Sites
          Information Architecture: Blueprints for the Web  
          Interaction Design: Beyond Human-Computer Interaction
          Rocket Surgery Made Easy: The Do-It-Yourself Guide to Finding and Fixing Usability Problems
          The Essential Guide to User Interface Design
          The Inmates Are Running the Asylum
          Thoughtful Interaction Design: A Design Perspective on Information Technology
          Web Form Design: Filling in the Blanks
      thread

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