
What's your type? Suddenly everyone's obsessed with fonts. Whether you're enraged by Ikea's Verdanagate, want to know what the Beach Boys have in common with easy Jet or why it's okay to like Comic Sans, Just My Type will have the answer. Learn why using upper case got a New Zealand health worker sacked. Refer to Prince in the Tafkap years as a Dingbat (that works on many levels). Spot where movies get their time periods wrong and don't be duped by fake posters on eBay. Simon Garfield meets the people behind the typefaces and along the way learns why some fonts - like men - are from Mars and some are from Venus. From type on the high street and album covers, to the print in our homes and offices, Garfield is the font of all types of knowledge.
My brother talks about setting whole pages by hand, and finding a word missing! Apparently it pays to leave a bit of extra space.
"Just My Type", Simon Garfield's wildly popular book on typefaces, has a chapter titled "What is it about the Swiss?" which has a whole section dedicated to Frutiger. [2]
Frutiger's design philosophy is beautifully reflected in this quote: "If you remember the shape of your spoon at lunch, it has to be the wrong shape. The spoon and the letter are tools; one to take food from the bowl, the other to take information off the page... When it is a good design, the reader has to feel comfortable because the letter is both banal and beautiful."
Edit: Frutiger did a very detailed interview during the 1998 ATypI conference that was published in the graphic design journal, Eye, in 1999 [3]. Long read, but worth it to understand the man and his work.
Linotype has published an excellent obituary [4].
"Adrian Frutiger Typefaces: The Complete Works" is available on amazon.com [5] and amazon.co.uk [6]. A sneak peak is on ISSUU [7].
[0] http://www.imdb.com/title/tt0426872/
[1] http://www.imdb.com/title/tt0934510/
[2] http://www.betterworldbooks.com/just-my-type-id-1592407463.a...
[3] http://www.eyemagazine.com/feature/article/reputations-adria...
[4] http://www.linotype.com/720-34866/adrianfrutigerremembered.h...
[5] http://www.amazon.com/gp/product/3038215260/
[6] http://www.amazon.co.uk/gp/product/3038215260/
[7] http://issuu.com/birkhauser.ch/docs/adrian-frutiger-typeface...
http://www.amazon.com/Just-My-Type-About-Fonts/dp/1592407463
In Chapter 9 "What is it about the Swiss?" Garfield writes about Helvetica "On an emotional plane, it serves several functions. It has geographical baggage, its Swiss heritage laying a backdrop of impartiality, neutrality and freshness (it helps at this point if you think of Switzerland as a place of Alps/cow bells/spring flowers rather than Zurich and its erstwhile heroin problem)." There is a longer extract from the book here: http://www.fastcodesign.com/1665881/how-helvetica-conquered-...
A broader article on Swiss graphic design: http://www.smashingmagazine.com/2009/07/17/lessons-from-swis...