
"This practical guide will teach you everything you need to know to quickly become a Twitter power user, including strategies and tactics for using Twitter's 140-character messages as a serious and effective way to boost your business." -- Publishers description.
Not sure, but I think the last campaign taught us that these books are super important:
1) "What's Your Message?: Public Speaking with twice the impact, using half the effort" by Cam Barber
2) "Make Your Point!:Speak clearly and concisely anyplace anytime" by Bob Elliott
3) "The Twitter Book" by Tim O'Reilly
