
Curtis' summary at the conclusion of the series works just as well as a chilling indictment of Gacha Gaming and the self-imposed Skinnerbox of the microtransaction era - "Although we feel we are free, in reality, we - like the politicians - have become the slaves of our own desires."
https://en.wikipedia.org/wiki/The_Century_of_the_Self
It's on YT...
If things are colder, it's not amorality, it's colder as a side effect of cultivated self pre-occupation. For the "market" depends upon narcissism to keep consumers keep consuming. It's getting more pronounced with each successive generation. Adam Curtis - The Century of the Self is the long history of how and why: https://youtube.com/watch?v=eJ3RzGoQC4s&pp=ygUTY2VudHVyeSBvZ...
However, Varoufakis has a point that a monopolist capitalism, enabled by technology, is not an attractive system.
or you could take a shortcut and ask Bard:
"Advertising existed before Freud's nephew Edward L. Bernays came along. What new thing did he contribute to deserve to be called the father of modern advertising?"
