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    The Name Inspector

    thenameinspector.com · Personal blog · on HN since 2007

    A naming consultant writes about choosing names for companies, products and services, including name types, tips and common myths.

    Visit blogHN submissions
    Business & StrategyStartupsWriting & Thinking
    What HN says

    HN commenters repeatedly recommend it as the best resource for naming a company or product, and suggest reading it from beginning to end.

    Stats for nerds
    15HN people shared it
    6linked in comments
    53story points
    Feb 2013last shared
    2007people per year2013

    Top posts on HN

    1. 1
      Six naming myths to ignore
      1 person · 36 points · first shared 2011 · 9 comments on HN
    2. 2
      10 Company name types on TechCrunch: pros and cons - useful if you're trying to pick a name
      4 people · 11 points · first shared 2007 · Discussion on HN
    3. 3
      Search engine names: 10 types plus mashonyms
      1 person · 2 points · first shared 2009 · Discussion on HN
    4. 4
      A disturbifying trend in namifying
      1 person · 2 points · first shared 2012 · Discussion on HN
    5. 5
      It's just semantics: Car company sues for naming rights of 'Lexeme'.
      1 person · 1 points · first shared 2014 · Discussion on HN
    6. 6
      Naming stories: Trenchmice
      1 person · 1 points · first shared 2007 · Discussion on HN
    7. 7
      Homepage
      4 people · first shared 2008
    8. 8
      10 tips for naming your company product or service
      2 people · first shared 2010
    9. 9
      Portfolio
      1 person · first shared 2011
    10. 10
      Fabjectory
      1 person · first shared 2008

    What HN people wrote when they linked it

    • hansyMar 2011

      Is it better to:

      -create a name using a combination of existing words? (e.g. MySpace, RadioShack, etc.)

      -create a name that doesn't really mean anything to a majority of users (but possibly memorable)? (e.g. Twitter, Tumblr, etc.)

      -create a name from existing word(s) but change the spelling for funkiness? (e.g. Digg, Reddit, etc.)

      -create a name derived from another language? (e.g. Roku, uh...)

      -do something else?

      Also, randomly found this too:
      clickable: http://www.thenameinspector.com/10-name-types/

    • michaelbuckbeeFeb 2008

      I think that it is important to have a story behind the name it doesn't have to be something complex, but a sense of authenticity does come through.

      The easiest way to do this (and advice elsewhere here in the comments) is to switch up different descriptors of your idea, businees, etc into something where you can get a free domain.

      I did this for my startup, Fabjectory, and it was even written up by The Name Inspector:

      http://www.thenameinspector.com/fabjectory/

      - Mike

    • bmaierFeb 2008

      1.) always do your domain searches on http://www.internic.net/whois.html so you can be sure that they're not being registered as you search for them.

      2.) Read http://www.thenameinspector.com from beginning to end

      3.) Come up with words that describe your ideas then use thesaurus.com

      4.) Look to chop words down by syllables and then combine.
      ie. a personal bookmarking service or online profile service that was described as "my highlights" would become mylights.com.

    • impMay 2010

      If you have some money to spend towards this, I can recommend the Name Inspector, http://www.thenameinspector.com/. He can help with the whole project, or even just review a list of names that you've developed. He's written a lot about company names on his blog:

      http://www.thenameinspector.com/10-name-types/

      http://www.thenameinspector.com/10-tips-for-naming-your-company-product-or-service/

    • ALeeNov 2007

      Go here: http://www.thenameinspector.com/10-name-types/

      Choose one of the name types and figure out what you want. Remember, if you're making a calendar product, DO NOT call is icalendar or something like that, choose a name that you can build because your product(s) will change. Believe me, we've made that mistake.

    • IsaacLOct 2012

      The best resource for this I've found is: http://www.thenameinspector.com/10-tips-for-naming-your-company-product-or-service/

      And the rest of that guy's blog.

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