A startup founder writes on marketing, cold emailing, naming blog posts, and early traction tactics for startups.
Commenters share it as a good resource on cold emailing, citing the post on getting meetings at Twitter, LinkedIn and GitHub.
many times it gave me surprising (good) results...even when I cold emailed some "hot shots" (Guy Kawasaki, Fred Wilson, etc.)
Here's a great post I found by a seasoned entrepreneur about this:
http://www.startupmoon.com/how-i-got-meetings-at-twitter-linkedin-and-github-using-cold-emails/
I also wrote about my experiences with cold emails:
http://blog.jhaniv.com/cold-mails-to-hot-people
Yes, best thing to do is research the hell of them before you make any call or email. Some great articles that I've shared with my team:
http://www.startupmoon.com/how-i-got-meetings-at-twitter-linkedin-and-github-using-cold-emails/
http://life-longlearner.com/how-to-cold-email-prospects/
http://okdork.com/2013/04/18/cold_email/