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    Google Search Blog

    search.googleblog.com · Company blog · on HN since 2016

    Google's official blog about Search features, ranking changes, and product updates, written by Google staff.

    Visit blogHN submissions
    Tech IndustryWeb Development
    What HN says

    HN links it for old announcements like verbatim search; commenters say Google ignores query terms, and verbatim mode or quotes only partly fix it.

    Stats for nerds
    16HN people shared it
    2linked in comments
    221story points
    Aug 2025last shared
    2016people per year2025

    Top posts on HN

    1. 1
      Search Results are officially AMP’d
      2 people · 219 points · first shared 2016 · 246 comments on HN
    2. 2
      Search using your terms, verbatim
      5 people · 2 points · first shared 2018 · Discussion on HN
    3. 3
      Page layout algorithm improvement
      3 people · first shared 2017
    4. 4
      Google search autocomplete
      1 person · first shared 2016
    5. 5
      Video search quality meeting uncut
      1 person · first shared 2022
    6. 6
      Finding your photos more easily with
      1 person · first shared 2021
    7. 7
      Search using your terms verbatim
      1 person · first shared 2025
    8. 8
      Graphing on googlecom now in 3d
      1 person · first shared 2017
    9. 9
      Search quality highlights 53 changes
      1 person · first shared 2016

    What HN people wrote when they linked it

    • DanBCAug 2019

      > For me it began with their removal of the + search operator (to boost google+ organic traffic from google).

      Google say they removed it because most searches that included a plus operator were using it wrong.

      https://search.googleblog.com/2011/11/search-using-your-terms-verbatim.html

      > In most cases, Google’s algorithms make things better for our users - but in some rare cases, we don’t find what you were looking for. In the past, we provided users with the “+” operator to help you search for specific terms. However, we found that users typed the “+” operator in less than half a percent of all searches, and two thirds of the time, it was used incorrectly. A couple of weeks ago we removed the “+” operator, encouraging the use of the double quotes, which are more likely to be used correctly.

      I'd be intersted to know how often the "quotes" are used correctly.

    • echenJan 2022

      Yeah, when I was at Google, the SERP (and caring about users) was a shrine at all levels. Here's an example of one of the weekly Search meetings AlbertCory is talking about: https://search.googleblog.com/2012/03/video-search-quality-meeting-uncut.html

      For example, my first week at Google/YouTube, I was in a New Hire meeting with our VP. Someone asked about profitability, and he responded that Larry said we didn't have to worry about revenue yet, since the main goal was user growth/happiness, and revenue could come later. Which I thought was fascinating, considering how big YouTube already was at the time (in 2013)!

      Though I think this changed a year later, and I find YouTube ads a poor experience compared to Instagram and TikTok -- which aren't merely "better than the rest", but stuff I actually enjoy watching.

    • simonwAug 2025

      If anything getting good information out of Google has become harder for us expert users because Google have tried to make it easier for everyone else.

      The power-user tricks like "double quote phrase searches" and exclusion though -term are treated more as gentle guidelines now, because regular users aren't expected to figure them out.

      There's always "verbatim" mode, though amusingly that appears to be almost entirely undocumented! I tried using Google to find the official documentation for that feature just now and couldn't do better than their 2011 blog entry introducing it: https://search.googleblog.com/2011/11/search-using-your-terms-verbatim.html?m=1

      Maybe if I was more skilled at Google I'd be able to use it to find documentation on its own features?

    • tyingqApr 2017

      From Google's post about the "too many ads above the fold" update:

      "As we’ve mentioned previously, we’ve heard complaints from users that if...it’s difficult to find the actual content, they aren’t happy with the experience. Rather than scrolling down the page past a slew of ads, users want to see content right away"[1]

      So, they recognize pages that are heavy with ads at the top, which push down the actual content, aren't a good user experience. That's exactly what I get when I search Google...a bunch of ads or other self-serving stuff on top, that pushes down the content (actual organic results) that I'm looking for.

      [1]https://search.googleblog.com/2012/01/page-layout-algorithm-improvement.html

    • ribosometronomeAug 2021

      My impression was Google had been doing it for ages.

      Ex. This article from 2013 where they talk about searching for [my photos of flowers]
      https://search.googleblog.com/2013/05/finding-your-photos-more-easily-with.html

      I'm an iOS guy, and don't have an Android device to confirm it. I've got a few photos visible on photos.google.com and they're able to detect "beard", at least. Which, to be fair, it's just a few selfies.

      iOS does this pretty well. I searched my phone and it was able to recognize and classify a gun as a revolver from a meme I'd saved years ago. That's not this CSAM technology, just something they've been doing for years with ML.

    • Someone1234Apr 2023

      If you turn on Google's verbatim search, it works correctly:

      - Tools -> All Results -> Verbatim

      I've made multiple comments before on this. Regular Google Search will literally ignore parts of your query or outright replace them with junk, Verbatim works like Google Search used to back in its heyday.

      They need to let me turn this on permanently it is a night Vs. day better experience. If they keep this up I'll just switch to an LLM alternative.

      PS - Verbatim search is NOT the same as double-quoting; it changes multiple rules[0].

      [0] https://search.googleblog.com/2011/11/search-using-your-terms-verbatim.html

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