Paras Chopra

Main methodology was guest blogging. I contributed exhaustive articles in publications such as Smashing Magazine, CopyBlogger, etc. The articles were purely educational in nature, taught people what A/B testing was and VWO was introduced as one of the of the new tools to do A/B testing easily.

The second big focus was on passion for feedback from early customers and incorporating that into the product. Really, our product is driven mostly by customer feedback and that is why our customers love talking about it.

I plan to write comprehensively about it. But I do keep posting my experiences on my blog http://paraschopra.com/blog/

Paras's (founder of Wingify) blog posts on

Sorry your cool web app is probably not going to make money

http://paraschopra.com/blog/entrepreneurship/webapp-is-not-going-to-make-money.htm

How to find startup ideas that make money

http://paraschopra.com/blog/entrepreneurship/how-to-find-startup-ideas-that-make-money.htm

might be appropriate given his stunning success (congrats Paras)

The other great thing about Wingify is that they aimed from the beginning at a global product vs a 'localized' knock off of an existing American product.

Good read, thanks. Here's similar :

http://startuplessonslearned.blogspot.com/2008/11/using-adwords-to-assess-demand-for-your.html

http://blog.stevebarsh.com/barsh_bits/2009/01/5-surprising-ways-to-derisk-your-new-idea-using-google-adwords-part-1-of-2.html

http://blog.stevebarsh.com/barsh_bits/2009/01/5-surprising-ways-to-derisk-your-new-idea-using-google-adwords-part-2-of-2.html

http://paraschopra.com/blog/entrepreneurship/how-to-do-research-on-a-new-ideatarget-industry-using-twitter.htm