Mike on Ads

This issue is nine years old at this point and has been published, republished, and blogged countless times. I yearn for the day it stops wasting space on the front page of news aggregators.

A partial bibliography:

2000:

http://bugzilla.mozilla.org/show_bug.cgi?id=57351

2002:

http://seclists.org/bugtraq/2002/Feb/0271.html

http://bugzilla.mozilla.org/show_bug.cgi?id=147777

2006:

http://portal.acm.org/citation.cfm?id=1135777.1135884

http://portal.acm.org/citation.cfm?id=1135777.1135854

http://jeremiahgrossman.blogspot.com/2006/08/i-know-where-youve-been.html

2008:

http://azarask.in/blog/post/socialhistoryjs/

http://www.mikeonads.com/2008/07/13/using-your-browser-url-history-estimate-gender/

CPMs vary widely -- from $0.001 (yes that's 1/10 of a cent) to $40-60 for highly targeted verticals.

Educators don't have so much money to spend. It depends on how motivated and targeted your audience is, and how good of a sales team you have to leverage that audience (if you were thinking AdSense, think again. Unless your audience is mesothelioma educators). The only way to get a $10 CPM these days is with direct/premium sales.

Some reading:
http://www.mikeonads.com/
http://andrewchen.typepad.com/
http://clickz.com/experts/
http://ecpm.typepad.com/

I heard about this last year, when I read this article:

http://www.mikeonads.com/2008/07/13/using-your-browser-url-history-estimate-gender/

Basically, it uses the socialhistory.js and some statistics to estimate whether you are male or female (which is useful information to advertisers).

EDIT: Here's the HN story on that site: http://news.ycombinator.com/item?id=248558

All friends and acquaintances:

http://reactionwheel.blogspot.com/

http://www.cogmap.com/blog/

http://mikeonads.com (sporadically updated but good)

http://ecpmblog.wordpress.com/