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    Adam Wilkinson

    medium.com/@awilkinson · Personal blog · on HN since 2015

    Adam Wilkinson of MetaLab and Tiny writes on Medium about startups, product building, company acquisitions, and running a sustainable business.

    Visit blogHN submissions
    StartupsBusiness & Strategy
    What HN says

    Commenters recommend his 'Unicorns vs. Horses' essay for its perspective and point to 'The Power of Anti-Goals' as the one to read.

    Stats for nerds
    43HN people shared it
    42linked in comments
    663story points
    Nov 2020last shared
    2015people per year2020

    Top posts on HN

    1. 1
      Berkshire Hathaway of the Internet
      4 people · 437 points · first shared 2017 · 112 comments on HN
    2. 2
      Slack's $2.8 Billion Dollar Secret Sauce
      11 people · 59 points · first shared 2015 · 2 comments on HN
    3. 3
      Skateboard, Bike, Car: Building Products the MetaLab Way
      4 people · 48 points · first shared 2016 · 13 comments on HN
    4. 4
      Unicorns vs. Horses: Why I Want to Be In-N-Out Burger, Not McDonalds
      5 people · 42 points · first shared 2015 · 1 comments on HN
    5. 5
      Tiny Acquired Dribbble
      11 people · 36 points · first shared 2017 · 1 comments on HN
    6. 6
      We need to talk about startups
      3 people · 14 points · first shared 2015 · Discussion on HN
    7. 7
      Howard Stern Is Getting Ripped Off
      2 people · 9 points · first shared 2019 · 2 comments on HN
    8. 8
      The Power of Anti-Goals
      5 people · 6 points · first shared 2017 · Discussion on HN
    9. 9
      Designer News 2.0
      1 person · 5 points · first shared 2015 · Discussion on HN
    10. 10
      Fire in a Crowded Forest
      1 person · 3 points · first shared 2018 · Discussion on HN

    What HN people wrote when they linked it

    • mavusJul 2015

      We examined both Kato and Slack for internal use at our company a while ago. I personally preferred Kato's split pane chat windows and handling of multiple team (which Slack still doesn't do right). We also thought it was more competitively priced. After we had made a case internally for team chat, we started a full department trial of Slack, at which point point our users became fairly enamoured with it, and probably unwilling to uproot and change to a new service.

      I have a feeling this matches the world at large for Slack. By implementing a very personable interface users seem to grow a positive emotional connection to the service. This reflects in their usage which is also positive and casual, encouraged by features like custom emoji. All this comes together into not the most practical and functional features on paper, but definitely the most enrapturing user experience.

      A good read if you want to learn more about Slack's on going world domination: https://medium.com/@awilkinson/slack-s-2-8-billion-dollar-secret-sauce-5c5ec7117908

    • troydavisJul 2018

      I know of one company which explicitly has this approach: http://tiny.website/

      > We won't try to flip your business in 3-5 years. We won't mess with your team and culture. We won't lock you into golden handcuffs or push complex deal terms. We won't ruin your life with months of unnecessary due diligence. We won't renegotiate and grind you on terms.

      > …

      > We started Tiny to create the buyer we wish we could have sold to.

      Background: https://medium.com/@awilkinson/the-berkshire-hathaway-of-the-internet-391a8ee83db

      To my knowledge, no one else makes similar commitments to both keep good things as-is and also to buy and hold indefinitely. At least from the outside, Tiny's model is unique.

    • PersonalDayOct 2015

      1.2.: Business model for "horses" is to pay back shareholders by delivering a valuable service to actual customers at a reasonable price. Business model for "unicorns" is to build the largest possible user base to attract the largest possible investment inflows.

      More information: Unicorns vs. Horses https://medium.com/@awilkinson/unicorns-vs-horses-f81d8dd61f17

    • UnsimplifiedNov 2020

      The Great CEO Within. Free ebook. Popular (1K+ HN points). Good methods.

      https://docs.google.com/document/d/1ZJZbv4J6FZ8Dnb0JuMhJxTnwl-dwqx5xl0s65DE3wO8

      Unicorns vs Horses. Article. Good perspective.

      https://medium.com/@awilkinson/unicorns-vs-horses-f81d8dd61f17

    • tiffanyhJun 2019

      For those not aware, Dribbble was acquired by Metalab/Tiny back in 2017 (and is briefly referenced under #20)

      https://medium.com/@awilkinson/dribbble-2-0-c2cd1fa184c5#.8k5gezlet

    • arash_milaniApr 2015

      Also may be related article, "Unicorns vs. Horses
      Why I want to be In-N-Out Burger, not McDonalds":
      https://medium.com/@awilkinson/unicorns-vs-horses-f81d8dd61f17

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