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    Marketoonist

    marketoonist.com · Personal blog · on HN since 2015

    Tom Fishburne draws business cartoons about marketing, advertising, and corporate buzzwords.

    Visit blogRSSHN submissions
    Business & StrategyCulture & SocietyAI & Machine Learning
    What HN says

    HN mostly links it for the 'AI Written, AI Read' cartoon, which commenters call a favorite and a classic and share whenever AI-generated text comes up.

    Stats for nerds
    54HN people shared it
    22linked in comments
    36story points
    Jul 2026last shared
    2023people per year2026

    Top posts on HN

    1. 1
      The future of retargeting
      1 person · 4 points · first shared 2016 · Discussion on HN
    2. 2
      AI Written, AI Read
      24 people · 3 points · first shared 2023 · Discussion on HN
    3. 3
      The value proposition and lessons from higher education
      1 person · 3 points · first shared 2020 · Discussion on HN
    4. 4
      Human in the Loop
      1 person · 2 points · first shared 2026 · Discussion on HN
    5. 5
      A new book by the marketoonist. Nicely done
      1 person · 2 points · first shared 2017 · Discussion on HN
    6. 6
      What Is Digital Transformation?
      1 person · 2 points · first shared 2020 · Discussion on HN
    7. 7
      KPI Overload
      1 person · 2 points · first shared 2019 · Discussion on HN
    8. 8
      Newsletter List Growth Cartoon – Marketoonist – Tom Fishburne
      1 person · 2 points · first shared 2017 · Discussion on HN
    9. 9
      Marketing attribution – Marketoonist
      1 person · 2 points · first shared 2017 · Discussion on HN
    10. 10
      How Same-Day Delivery Works
      1 person · 2 points · first shared 2022 · Discussion on HN

    What HN people wrote when they linked it

    • bobekMar 2025

      It is like https://marketoonist.com/2023/03/ai-written-ai-read.html being written down at length.

      I do agree with the fact, that this is an annoying phenomenon. It took me a while to understand that there are people who are not just using LLM to write these style of emails, but those people are the source of the training data for LLMs.

      The solution is "simple", to move aways from such people and stick to genuine communicators.

    • patrickmayMay 2025

      > I’d argue that a well-written email is one that doesn’t require a summary.

      I strongly agree. This echoes the cartoon about using LLMs to write and then summarize emails (https://marketoonist.com/2023/03/ai-written-ai-read.html).

      If someone doesn't care enough about my time to compose a well-written email, with a tl;dr at the top if necessary, then I see no reason to care about what they've generated.

    • abixbOct 2025

      I'm sure lots of "readers" of such articles fed it to another AI model to summarize it, thereby completely bypassing the usual human experience of writing and then careful (and critical) reading and parsing of the article text. I weep for the future.

      Also, reminds me of this cartoon from March 2023. [0]

      [0] https://marketoonist.com/2023/03/ai-written-ai-read.html

    • normalaccessFeb 2025

      Not a defense of Musk but no AI can or ever will be bias free. The techno oligarchs will always tune their deamon children into their own image.

      Issues with AI and their function as conformity machines: https://marketoonist.com/2024/11/ai-generated-homogeneity.html

      Pithy mildly related video: https://www.youtube.com/shorts/4rcBovo69fc

    • moralestapiaMar 2025

      This was a very common meme two years ago when ChatGPT was released.

      It's fine to see Thomas catching up with the times, but two pages of writing seems a bit overkill, imo.

      Edit: Found it, https://marketoonist.com/2023/03/ai-written-ai-read.html ... and yeah two years ago to the date, always right :).

    • munchlerOct 2023

      > No human wrote it, no humans will read it.

      The is probably going to be true for other types of documents as well, such as business emails. See this article: https://marketoonist.com/2023/03/ai-written-ai-read.html

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