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    Lightspeed Venture Partners Blog

    lsvp.wordpress.com · Personal blog · on HN since 2007

    Lightspeed Venture Partners' blog analyzes startup economics, virtual goods, valuations, and mistakes of first-time founders.

    Visit blogHN submissions
    StartupsFinance & Investing
    What HN says

    HN commenters cite it for data on Facebook digital gifts, freemium conversion, and warnings about too high a valuation.

    Stats for nerds
    42HN people shared it
    149linked in comments
    599story points
    May 2011last shared
    2007people per year2011

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      Using a dual currency system is the best way to sell virtual goods
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    What HN people wrote when they linked it

    • jfornearApr 2008

      I have been thinking about this a lot in the past hour or two, too. Though slightly off-topic:

      I've been thinking that a hassle-free solution for micro-transactions needs to hit mainstream before the average internet user will be willing to pay for more things online.

      Most people (including myself) would pay for more things online if it didn't involve finding your wallet and typing in your billing address and credit card information. Paypal is the closest thing I can think of, but I still get overwhelmed thinking about logging in and all that. A simple one click button that could somehow be synced with your RFID chip would be great..

      On my current project, I am thinking about ways to monetize a small feature similar to the old Facebook gifts, which as stupid as those are, could potentially bring in $15 million this year for FB?
      (Source: http://lsvp.wordpress.com/2008/01/23/facebook-digital-gifts-worth-around-15myear/) I bet FB could just charge users who upload more than 500 or so pictures $5/mo, and those sorority girls with 2500 party pics wouldn't think twice about pulling out daddies credit card.

      It feels like it has become almost too trendy to give software services away for free lately. If you never charge you will never know how much people might have valued your service. If you start losing users drop the price? If you are trying to grow a user base, start out free and charge for additional features?

    • bosky101May 2011

      IMHO

      http://betashop.com/ by jason goldberg

      http://www.gabrielweinberg.com/blog/ founder of duckduckgo

      http://blogmaverick.com/ by Mark Cuban

      http://blog.pmarca.com/ Marc Andreesen's blog ( again start from the older posts)

      http://avc.com "MBA mondays" by Fred Wilson( i get emailed as chapters via dailylit )

      http://www.joelonsoftware.com/

      http://onstartups.com/ by dharmesh shah of hubspot

      http://www.bothsidesofthetable.com/ by mark suster

      "startup site:http://calacanis.com/ " ( on google to find good older posts while Jason Calacanis used to blog )

      http://lsvp.wordpress.com

      http://www.chubbybrain.com/

      http://tom.preston-werner.com/

      apart from 37 signals, venturehacks, & lean startup blogs.

      ~B

    • sadiqNov 2009

      Interesting that Scout isn't actually a freemium app by a strict definition though.

      At least, I can't see any free plans, only a 30-day trial.

      I'm also intrigued by the difference in subscriber rates between freemium webapps and freemium webgames.

      http://lsvp.wordpress.com/2008/06/09/successful-mmogs-can-see-1-2-in-monthly-arpu/

      The numbers from there vary from about 5% to 15%.

      What can freemium webapps learn from freemium games?

    • skmurphyNov 2008

      He wrote a good post last year on "Three ways to build an online media business to $50m in revenue"
      http://lsvp.wordpress.com/2007/02/26/three-ways-to-build-an-online-media-business-to-50m-in-revenue/

      As to fame I am guided by Mark Twains' observation that "Fame is a vapor, popularity an accident; the only earthly certainty is oblivion."

    • joshwaMar 2007

      yeah, the nytimes article is pretty much a summary of his blog post:

      http://lsvp.wordpress.com/2007/02/26/three-ways-to-build-an-online-media-business-to-50m-in-revenue

      and YCN discussion here:

      http://news.ycombinator.com/comments?id=4767

    • cteApr 2009

      According to http://lsvp.wordpress.com/2008/09/02/facebook-selling-digital-gifts-at-a-35m-run-rate/ facebook is selling digital gifts at a $35m run rate. A friend at fb tells me this number is significantly inflated though.

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