Jonathan Fields writes about entrepreneurship, creativity, careers, and personal development for people building independent businesses.
HN links it for advice on pitching and outreach; the one commenter cites it as an example of what not to do in pitches.
Here are some articles / links that might help:
http://thomaskorte.com/archive/how-to-cold-email
http://news.ycombinator.com/item?id=1351460
Here's some things you shouldn't do:
http://www.jonathanfields.com/blog/trainwreck-blogger-jv-pitches-what-not-to-do/
http://www.jonathanfields.com/blog/pr-social-media-gone-bad/
Hope it helps!