Get Elastic is an ecommerce consulting blog covering conversion optimization, A/B testing, call-to-action design and online store usability.
HN links it for conversion tips on button design and CAPTCHA alternatives. The author joined a thread to explain why site seals fail to build trust.
Author here. So yeah: site seals link to useful info, but their UI doesn't encourage users to click on it: instead it expects users to use the presence of an image in the browsers content area as a source of trust.
Most of HN already knows that, so more importantly:
- The reason the site seal uses JS (rather than a simple link) is that the link is actually to the CA's sales page, not the site report - there's no 'nofollow' so it's a massive search engine rank boost to the CA.
- There's a bunch of studies from non-security industry sources about how 'site seals' actually impact conversions. Some are positive, some are negative, but the biggest takeaway is that 'site seals' increasing conversations is by no means a foregone…
read this http://www.getelastic.com/7-business-models-for-monetizing-digital-content/
what is your website about?
Winning Tic Tac Toe is my favourite:
http://www.getelastic.com/6-captcha-alternatives-to-improve-conversion/
Here's another good article on button design:
http://www.getelastic.com/cta-size/