FontFeed is a typography blog covering typefaces, numerals, font licensing, web fonts and type in movie posters.
HN commenters link it for typography details like numeral styles and iPad typography, and its posts on Google Fonts privacy and a pirated font in a French anti-piracy logo.
A lot of fonts these days come with 4 different styles of numerals/figures (http://fontfeed.com/archives/figuring-out-numerals/). Typographically each has its different uses: inline with lowercase letters you usually use proportional oldstlye figures, while tabular ones are reserved for numerical data like dollar amounts and things. If you dislike the default figure style of a typeface you should see if they have different ones available via OpenType features.
How much you kern may be subjective, but kerning itself (and other aspects of typography) are very related to legibility which is less subjective. Of course on a one word logo that really won't make a measurable difference.
Related reading:
http://fontfeed.com/archives/nyu-researchers-discover-defining-factor-for-legibility/
Don't forget their copyright enforcement agency, HADOPI, whose own logo ripped off a commercial font: http://fontfeed.com/archives/french-anti-piracy-organisation-uses-pirated-font-in-ownlogo/
Perhaps the site's creators will be kind enough to consider the privacy issues regarding Google Fonts: http://fontfeed.com/archives/google-webfonts-the-spy-inside/
And yet....http://fontfeed.com/archives/ipad-typography/