Duct Tape Marketing

* Blog

* Speak

* Ask for referrals

* Pay Per Click Ads on Google

* Read "Never Eat Alone" by Keith Ferrazzi

* Host a dinner party at your place, invite a few well connected friends and ask them to bring a friend or two.

* Write thank you notes to people who make a difference in your life (such as refer to you.)

* Get business cards that help you communicate what you bring to the table

* Understand they don't care about hiring a consultant. There's always a reason behind the reason.

* If your prospect is a growing company, look at your local business magazines. They are probably featuring companies doing well in your area. Call them.

* Put together Worksheets that your clients can forward to their friends (i.e. your future clients)

Here are a few sources for good sales & marketing info:

* http://www.volcanicmarketing.com/blog

* http://www.ducttapemarketing.com

* http://www.marketingsherpa.com

3 engineers. I (and a teammate) carried a pager for about 6 months but then Search SRE took over ops; it shared backends with other search systems and was primarily a frontend innovation so the marginal cost was minimal. There was some ongoing AdSales cost for it - basically we built a tool to visualize related queries for your search [1] and then AdSales got a hold of it and said "Woah, we can show this to clients and tell them 'These are all the other queries you should be advertising on'", and then the clients spent a whole lot more money advertising on a whole lot more queries.

[1] https://www.ducttapemarketing.com/using-google-wonder-wheel-for-visiual-seo/

> good resources to learn about some no-nonsense marketing topics?

- John Jantsch > https://ducttapemarketing.com/podcast-all-star/

- Louis Grenier > https://everyonehatesmarketers.com/

- Seth Godin > https://www.akimbo.me/