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    Carsonified

    carsonified.com · Company blog · on HN since 2007

    Carsonified, a web design and events company, published talks and advice on launching and growing web apps.

    Visit blogHN submissions
    StartupsWeb Development
    What HN says

    HN links it for talk write-ups on startup growth and metrics, such as Kevin Rose on reaching a million users and FreshBooks on marketing metrics.

    Stats for nerds
    81HN people shared it
    94linked in comments
    1.3Kstory points
    Jan 2011last shared
    2007people per year2011

    Top posts on HN

    1. 1
      Steve Huffman on Lessons Learned at Reddit
      2 people · 202 points · first shared 2010 · 31 comments on HN
    2. 2
      Introducing Atlas: A Visual Development Tool for Creating Web Apps
      1 person · 115 points · first shared 2009 · 63 comments on HN
    3. 3
      Your Web App has Launched – Now What?
      3 people · 99 points · first shared 2010 · 10 comments on HN
    4. 4
      Fred Wilson's Principles of Successful Web Apps
      1 person · 77 points · first shared 2010 · 7 comments on HN
    5. 5
      User Interface Myths
      1 person · 73 points · first shared 2009 · 13 comments on HN
    6. 6
      Kevin Rose: How to Take Your Site from One to One Million Users
      2 people · 65 points · first shared 2009 · 28 comments on HN
    7. 7
      John Resig on Advanced Javascript to Improve Your Webapp
      2 people · 50 points · first shared 2010 · 1 comments on HN
    8. 8
      Ryan Carson responds to Paul Graham on startup hubs
      1 person · 46 points · first shared 2007 · 51 comments on HN
    9. 9
      Why Objective-J, Cappuccino and SproutCore are completely changing the web app industry
      1 person · 45 points · first shared 2008 · 34 comments on HN
    10. 10
      Why You Should Switch from Subversion to Git
      1 person · 44 points · first shared 2009 · 75 comments on HN

    What HN people wrote when they linked it

    • ericbMar 2008

      I can't say for sure what he's referring to, but maybe it's Dale Carnegie's philosophy that you can never "win" an argument because even when you "win" an argument, you haven't usually accomplished your objective of persuading the person. I looked for an excerpt and didn't see one. There's a small summary here, but the book says it best:

      http://www.carsonified.com/biz-tips/how-to-win-an-argument

      On a personal level, a relative of mine has alienated enough people that I have trouble bringing him out because he continually needs to be "right."

      What good have you accomplished if you're "right", alone, and you've convinced no one.

      The dynamic is different in a public debate, however, where you might be trying to persuade people other than the person you're debating, but Mr. Carnegie's ideas are still useful to remember.

    • blehnJul 2010

      I think the author makes a valid point re: emotional design, but he also seems to confuse "pleasurable" design with his own personal taste (which appears to be bright and bubbly with heavy illustration). I'd say that sites like Reddit (and HN), Basecamp, Craigslist, Teuxdeux have their own visual personality (that their users enjoy) despite lacking animated cartoon birds. Pleasurable is subjective and will vary widely depending on audience.

      I like the modified Maslow's Hierarchy, but I think he's overemphasizing the top piece in this article. Businesses have enough trouble achieving the bottom three pieces (Functional, Reliable, Usable), and often skip them to aim for Pleasurable. http://carsonified.com/wp-content/uploads/2010/04/maslow-hierarchy-interface-design.png

    • keanemachineAug 2009

      Wired Top Stories
      Lifehacker
      http://blog.startupprofessionals.com/
      PG Essays
      http://www.techstars.org/
      Seth's Blog - some brilliant marketing nuggets in there
      Dilbert - of course
      http://www.startbreakingfree.com/ - takes you through step by step as this guy built several sites from the ground up.
      http://www.lifeoptimizer.org/
      Mashable
      Smashing Magazine
      http://www.collegemogul.com
      http://carsonified.com/
      TED Videos http://www.ted.com/talks/browse
      The Register (El Reg) http://www.theregister.co.uk/
      http://wealthpilgrim.com/
      http://www.joelonsoftware.com/
      http://www.chubbybrain.com/blog/

    • bdickasonJun 2010

      web analytics 2.0 is amazing.

      Also watch this (GREAT) talk on the metrics you should be tracking off the bat:
      http://carsonified.com/blog/business/mike-mcderment-of-freshbooks-on-web-app-marketing-metrics/

      He suggests that you build an internal tracking system to compliment something like Google Analytics.

      Also if there's one thing you learn first in Google analytics, it's "Custom Segments." Build a segment for your paid users or return users vs. new users. USA vs. World. 3:00 on site vs. <1 minute on site. etc. Comparing differences between these groups is invaluable.

    • alabutNov 2009

      Awesome, glad I could help.

      Whitney's got a great sense of community and really does her homework when writing. She interviewed me and a bunch of other designers to put together an article on process vs portfolio.

      The book I've been referencing lately to programmers and just non-designers in general is The Non-Designer's Design Book by Robin Williams. It's an overview of the concepts of c.r.a.p. - contrast, repetition, alignment and proximity.

      http://carsonified.com/blog/features/design/how-crap-is-your-site-design/

    • pxlpshrOct 2009

      Carsonified had a good post on this back in 2007, and so did Kevin Rose and Tim Ferris.

      http://carsonified.com/blog/business/how-to-name-your-company/

      http://vimeo.com/3934635

      When it comes to consumer goods and services, short, sweet, and memorable should be your 3 primary objectives IMO. Be careful not to be to descriptive with the name or logo design, it can be problematic if/when you try to expand into other markets or grow new products that are different from your existing focus.

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