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    Built for Mars

    builtformars.com · Company blog · on HN since 2020

    Built for Mars publishes UX case studies and critiques of products like Spotify, Trello, Reddit, and airline booking flows.

    Visit blogHN submissions
    Design & UX
    What HN says

    HN commenters recommend it for UX case studies, citing its entertaining Reddit analysis alongside Nielsen Norman Group and Steve Krug's books.

    Stats for nerds
    20HN people shared it
    30linked in comments
    292story points
    Sep 2023last shared
    2021people per year2023

    Top posts on HN

    1. 1
      Creating a Signal account
      2 people · 99 points · first shared 2021 · 102 comments on HN
    2. 2
      YouTube Shorts vs TikTok
      1 person · 85 points · first shared 2021 · 72 comments on HN
    3. 3
      The UX of Paid Journalism
      1 person · 58 points · first shared 2022 · 25 comments on HN
    4. 4
      The (not so) subtle reason you hate chatbots
      2 people · 5 points · first shared 2024 · Discussion on HN
    5. 5
      What happened to Trello and when did it become so bloated?
      1 person · 5 points · first shared 2024 · 2 comments on HN
    6. 6
      Airlines get 91% cart abandonments (UX analysis)
      2 people · 4 points · first shared 2022 · Discussion on HN
    7. 7
      How the Twitter experience may change under Elon Musk
      1 person · 4 points · first shared 2022 · 2 comments on HN
    8. 8
      Finding Conversations on Clubhouse
      2 people · 3 points · first shared 2021 · Discussion on HN
    9. 9
      Twitch uses psychology to increase donations, obviously (analysis)
      1 person · 3 points · first shared 2021 · Discussion on HN
    10. 10
      Will Visa kill Square? This benchmarking says no
      1 person · 3 points · first shared 2020 · Discussion on HN

    What HN people wrote when they linked it

    • crossroadsguyJan 2021

      For the last few years I have always rooted (or rather I hoped) for Matrix/Riot->Element. So much that for my recreational and token FOSS IM usage (because for mainstream conversation in my country it all has moved to WhatsApp) with select friends I made it a point to request/convince them to use Matrix.

      But when this WhatsApp T&C thingie happened I had to make a choice and ask all my friends and important IM contacts to move to Signal because let's face it Matrix is simply not usable for the average user as of now and I guess they will take forever to figure out Signal/WhatsApp and Slack/IRC/Zoom are not two different types of animals but are aliens to each other, especially from an end user's UX expectation point of view. So yeah it had to be Signal because no one was going to move to Wire or Threema.

      Telegram is perfect for casual groups like the ones which form off places like subreddits — e.g. my country's book/lit subreddit. Besides their apps are a couple of hundred kilometres ahead of others including WhatsApp.

      So as of now I am going to use Signal. Come 6-7 Feb, and I am deleting my WhatsApp account. Because I am pissed and as someone who deleted Fb, Instagram 6-7 years ago, I just don't want to accept that T&C even though I know Fb may get my data or would track me by using other means anyway. It'd be my personal tiny F.Y. to Zuck.

      Having said that Signal does and have always made me very uncomfortable:

      — It's headed literally by a benevolent dictator, and boy…

    • hiidrewSep 2023

      Other Reddit enshittification is their pushiness to use the mobile app. Great UX case study here, this guy makes them very entertaining - https://builtformars.com/case-studies/reddit

      Also related, Cory Doctorow's essay on this where he labeled it 'enshittification' - https://pluralistic.net/2023/01/21/potemkin-ai/#hey-guys

    • andrei_says_Dec 2022

      Some other recommendations:

      Don’t Make me Think and Rocket Surgery Made Easy by Steve Krug

      https://builtformars.com/ UX case studies

      https://www.nngroup.com/ UX analyses and articles

      Coursera has some UX courses you can audit for free

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