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    Netflix Blog

    blog.netflix.com · Company blog · on HN since 2007

    Netflix's company blog from the early 2010s, covering product announcements, video encoding, ISP performance data, and net neutrality.

    Visit blogHN submissions
    NetworkingTech IndustryBusiness & Strategy
    What HN says

    HN links it for Netflix's own statements on ISP interconnection fees, streaming bandwidth needs, ISP speed rankings, and international launches.

    Stats for nerds
    79HN people shared it
    53linked in comments
    1.6Kstory points
    Sep 2015last shared
    2010people per year2015

    Top posts on HN

    1. 1
      The Case Against ISP Tolls
      5 people · 398 points · first shared 2014 · 254 comments on HN
    2. 2
      Internet Tolls And The Case For Strong Net Neutrality
      3 people · 145 points · first shared 2014 · 54 comments on HN
    3. 3
      The Netflix Website Gets a Major Upgrade
      1 person · 138 points · first shared 2015 · 119 comments on HN
    4. 4
      Netflix introduces new plans and price changes
      1 person · 135 points · first shared 2011 · 165 comments on HN
    5. 5
      Reed Hastings responds to criticisms and announces Qwikster
      5 people · 130 points · first shared 2011 · 108 comments on HN
    6. 6
      Netflix Prize 2 Cancelled Due to a Lawsuit and FTC Inquiry
      3 people · 103 points · first shared 2010 · 71 comments on HN
    7. 7
      Netflix reverts from Qwikster split
      2 people · 103 points · first shared 2011 · 23 comments on HN
    8. 8
      Netflix begins audio description for visually impaired
      2 people · 85 points · first shared 2015 · 29 comments on HN
    9. 9
      Netflix on Android
      2 people · 51 points · first shared 2010 · 40 comments on HN
    10. 10
      Netflix for select Android devices now available
      1 person · 51 points · first shared 2011 · 34 comments on HN

    What HN people wrote when they linked it

    • jarrettcogginJul 2011

      I disagree.

      I had 3 roommates at one point, and all 4 of us were subscribe to Netflix. It was VERY easy for us to hit the cap with everyone watching Netflix alone, let alone playing games or streaming music in the common areas.

      After I moved out and got married, my wife and kid routinely have Netflix playing in the background as they sit at home during the day while I'm at work. When I go home, I usually have work to do at home as well, which only adds to the usage.

      Using numbers found in the article, if you use Netflix on a daily basis for 3 hours a day watching HD content purely, it would park you at about 210GB of the 250GB cap according to Netflix themselves:

      http://blog.netflix.com/2011/03/netflix-lowers-data-usage-by-23-for.html

      So yes, using Netflix and Pandora can easily put you over the cap.

      EDIT (for clarity): This article talks about the quality settings in the account settings area, but if you adjust the settings to allow for highest resolution, it would still apply.

    • pasbesoinFeb 2011

      Somewhat OT. What does a Netflix streamed movie consume, these days? I recall looking some months ago on their site, but I couldn't find any hard numbers (leaving the impression on me that this was on purpose).

      I guess next time I watch one, I can fire up a monitor.

      --

      EDIT: Answering myself, partially. My Google-fu is apparently a bit better, today.

      This is a bit dated, but provides some figures (bless dslreports):

      http://www.dslreports.com/forum/r22164481-Netflix-bandwidth-Is-1GBhr-at-HD-accurate

      It also cites this link:

      http://blog.netflix.com/2008/11/encoding-for-streaming.html

      There's probably better information, but this seems to provide enough of a ballpark for my current interest, the one caveat being any changes in the year or two since.

    • ZarelJul 2014

      Netflix has actually addressed this in one of their blog posts: http://blog.netflix.com/2014/03/internet-tolls-and-case-for-strong-net.html

      > But when we ask them if we too would qualify for no-fee interconnect if we changed our service to upload as much data as we download -- thus filling their upstream networks and nearly doubling our total traffic -- there is an uncomfortable silence. That's because the ISP argument isn't sensible. Big ISPs aren't paying money to services like online backup that generate more upstream than downstream traffic. Data direction, in other words, has nothing to do with costs.

      > in other words, moving to peer-to-peer content delivery

    • ncallawayApr 2014

      Netflix's blog post lays out the argument here: http://blog.netflix.com/2014/04/the-case-against-isp-tolls.html

      (The relevant quote is: "(1) [Transit Networks (e.g. Cogent)] carry traffic over long distances and (2) they provide access to every network on the global Internet. When Netflix connects directly to the Comcast network, Comcast is not providing either of the services typically provided by transit networks.")

      Netflix is questioning the premise of your question by suggesting that Cogent and Comcast are _not_ providing the same service. I find the argument fairly compelling, though I'd be willing to hear counter-arguments.

    • arithmeticSep 2011

      Netflix employee here.

      I've been reading all the comments here and at Reed's blog to understand what everyone has to say about the split. Internally, we've known about the split for some time now.

      Why do you think this is a terrible move? Your comment has a lot of unflattering comparisons, but doesn't explain why the move is stupid.

      Also, you're probably right that DVD as a service will not last forever, and Reed understands that too (he mentions this in the post as well - http://blog.netflix.com/2011/09/explanation-and-some-reflections.html). DVD service may not last very long, but right now, it is a growing business.

    • blhackOct 2011

      The tone on this one is quite a bit different: http://blog.netflix.com/2011/10/dvds-will-be-staying-at-netflixcom.html

      The email that came a few weeks ago actually had me stop what I was doing and read it (I was walking in to grab coffee, and I stopped outside to finish the email).

      That message was full of excitement, and started with a proper "Dear Customers: I screwed up".

      Why haven't I gotten an email this morning saying something similar? This time you really did screw up. This time, I cancalled my service

      (And there is about 0 chance that I'm re-instating it)

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