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    Adgrok

    adgrok.com · Personal blog · on HN since 2010

    The AdGrok founders, a YC S10 startup later bought by Twitter, write about startup life, economics, and leaving finance.

    Visit blogHN submissions
    StartupsCareer & Work
    What HN says

    HN links it for the post arguing a zero-revenue startup beats working at Goldman Sachs, and as an AdWords tool example.

    Stats for nerds
    18HN people shared it
    16linked in comments
    1.5Kstory points
    Mar 2012last shared
    2010people per year2012

    Top posts on HN

    1. 1
      Founding a startup with zero revenue is better than working for Goldman Sachs
      10 people · 516 points · first shared 2010 · 144 comments on HN
    2. 2
      Startup Economics 101, or, How Long Until We’re Dead?
      1 person · 188 points · first shared 2011 · 50 comments on HN
    3. 3
      Fuck you, Money
      1 person · 186 points · first shared 2010 · 110 comments on HN
    4. 4
      New York will always be a tech backwater, I don’t care what the VCs say
      2 people · 149 points · first shared 2010 · 182 comments on HN
    5. 5
      How I got into Y Combinator and fathered a child, almost simultaneously
      1 person · 106 points · first shared 2010 · 57 comments on HN
    6. 6
      Men wanted for hazardous journey: AdGrok (YC S10) is hiring.
      1 person · 79 points · first shared 2010 · 113 comments on HN
    7. 7
      AdGrok is joining Twitter
      1 person · 74 points · first shared 2011 · 19 comments on HN
    8. 8
      Startups and the Art of Motorcycle Maintenance
      1 person · 59 points · first shared 2010 · 14 comments on HN
    9. 9
      A blog post about a blog post, or, getting hosed by HN, Scoble, and TechMeme
      1 person · 45 points · first shared 2010 · 7 comments on HN
    10. 10
      AdGrok (YC S10) announces Groktoberfest
      1 person · 26 points · first shared 2010 · 7 comments on HN

    What HN people wrote when they linked it

    • noname123Aug 2010

      As someone who works in finance, even a lower grunt than the quants, I basically do programming to build/maintain a high frequency trading platform, I was more interested in your other post on why you didn't like the Wall Street culture and decided to quit.

      http://adgrok.com/why-founding-a-three-person-startup-with-zero-revenue-is-better-than-working-for-goldman-sachs#identifier_3_195

      Is it the perceived lower status accorded to the geeks as opposed to the traders/sales-guys? Also likewise for compensation? Or is it the monotonous and/or political nature of the work?

      What do you hope to gain by moving to the startup scene? To hopefully make it big and make more money than your former position at GS? Or is it simply to move to an environment where geeks are respected by peers and women?

      Plenty of guys in bulge-bracket firms decide to quit their hectic lifestyle but choose the "middle-way." That is, take a job at a 2nd-tier prop shop for less (relative) pay but more reasonable hours and stress. Or some software-dev's go work for a startup for awhile and then transition back and forth to consulting/finance when things don't work out. What made you decide on a "all-or-nothing" kind of move?

      These questions aren't meant to be personal interrogations, but rather reflects my feelings about working in finance; and I'm just curious to hear your takes on these issues as well.

    • salemhDec 2010

      Ex-Employee:
      http://adgrok.com/why-founding-a-three-person-startup-with-zero-revenue-is-better-than-working-for-goldman-sachs

      "At the risk of getting sued, let me throw you geeks a bone and part the Goldman veil a bit. The Goldman Sachs risk system is called SecDB (securities database), and everything at Goldman that matters is run out of it. The GUI itself looks like a settings screen from DOS 3.0, but no one cares about UI cosmetics on the Street. The language itself was called SLANG (securities language) and was a Python/Perl like thing, with OOP and the ORM layer baked in. Database replication was near-instant, and pushing to production was two keystrokes. You pushed, and London and Tokyo saw the change as fast as your neighbor on the desk did (and yes, if you fucked things up, you got 4AM phone calls from some British dude telling you to fix it). Regtests ran nightly, and no one could trade a model without thorough testing (that might sound like standard practice, but you have no idea how primitive the development culture is on the Street). The whole thing was so good, I didn’t even know what an ORM really was until I started using Rails and had to wrestle with ActiveRecord. The codebase was roughly 15MM lines when I left, and growing. I suspect my retinas are still scarred by the weird color blue SecDB was by default. "

    • mceachenAug 2010

      I'm one of the founders of http://AdGrok.com -- we're in the current YC batch. I just turned 40 (one week before demo day!), have a wife (we just celebrated our 16th anniversary), and two kids (8 and 10).

      I'd look carefully at your situation. Through this whole experience, my wife has been amazingly supportive -- there were no hesitations on her part as to whether I should go for it or not. She's been just as important for me in keeping the AdGrok ball rolling forward as my co-founders have.

      Make sure all parties involved know what they're going into. It's my fourth startup (the second I was a founder in), so she knew I was going to be "heads-down" for a decent duration, frequently coming home after she was asleep (or just sleeping at the office). Make sure she's expecting crazy-long work days. You don't want or need her surprised by anything in a month or two.

      I've worked with hundreds of hackers through the years, and there's only one common regret voiced by the older of my hacker friends: it's the soul-tearing sadness of not spending enough time with your kids. Just try to keep that in the back of your mind -- you'll have to try to decide what "enough" means.

      Good luck!

    • rdelaNov 2010

      as I point out in the other HM #6 thread:
      http://news.ycombinator.com/item?id=1856078

      since the debate PDF is free to download, Cheng Soon didn't make a clickable table of contents for it on the site, but here are links to original articles:

      Programming Languages?
      http://postabon.posterous.com/why-i-chose-common-lisp-over-python-ruby-and
      http://thecleancoder.blogspot.com/2010/08/why-clojure.html

      Key Decisions Google Founders Made?
      http://www.quora.com/What-were-the-4-or-5-key-decisions-that-Larry-Page-and-Sergey-Brin-made-in-the-early-days-of-Google
      http://news.ycombinator.com/item?id=1502765

      New York or San Francisco?
      http://adgrok.com/new-york-will-always-be-a-tech-backwater-i-dont-care-what-chris-dixon-or-ron-conway-or-paul-graham-say
      http://kellysutton.tumblr.com/post/901431677/choosing-new-york-over-san-francisco

      Git or Mercurial?
      http://reprog.wordpress.com/2010/05/12/still-hatin-on-git-now-with-added-actual-reasons/
      http://yehudakatz.com/2010/05/13/common-git-workflows/
      http://blog.extracheese.org/2010/05/why-i-switched-to-git-from-mercurial.html

    • waderoushAug 2010

      Author here. It's not ass-kissing, it's a genuine compliment -- Antonio is a good writer.

      Also, I think his success with the blog posts is instructive. Antonio freely admits that he's writing "linkbait blog posts to get us free PR" (http://adgrok.com/why-founding-a-three-person-startup-with-zero-revenue-is-better-than-working-for-goldman-sachs). I wouldn't advise trying this unless you have something genuinely engaging to say. But you have to admit it's an inventive, low-cost way to get your startup off the ground.

    • quickpostAug 2010

      Agreed. He even admits as much in one of the essays he linked to:

      "What’s work like now? Writing code. Worrying about everything from our credit card billing to the pile of dirty dishes in the sink that will give us all diptheria some day. Writing linkbait blog posts to get us free PR (like the one you’re reading now)."

      http://adgrok.com/why-founding-a-three-person-startup-with-zero-revenue-is-better-than-working-for-goldman-sachs

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